Dubai, UAE – In a strategic move to reinforce its reputation as the City of Gold, Dubai’s Unique World Group launched the Unique World Mall on 6th April 2025, a sprawling gold jewelry and lifestyle hub in Bur Dubai’s Karama area. The mall, inaugurated by prominent dignitaries and business leaders, is poised to diversify options for residents and international buyers, offering a premium alternative to the historic Dubai Gold Souq while accelerating the emirate’s soaring gold trade.
A New Era for Gold Retail
Strategically positioned opposite Karama, the mall will cater to surging demand from UAE residents and tourists, particularly those shopping for weddings, festivals, and social occasions. With major jewelry giants like Malabar Gold & Diamonds, Joyalukkas, Tanishq, and Kalyan Jewellers anchoring the space, the mall aims to redefine luxury retail through expansive showrooms, competitive pricing, and a curated shopping experience.
Inauguration by Prominent Figures
The launch event drew high-profile guests, including Sayyid Sadiq Ali Shihab Thangal (Kerala State President, Indian Union Muslim League), Omar Al Marzooqi (Ambassador and Dubai Police Major), and Bu Abdullah (Bu Abdullah Group), alongside VIPs such as Yaqoob Al Ali (Advisor to Sheikh Juma Bin Maktoum Al Maktoum) and Laila Mohamed Suhail (Dubai Tourism Board Member).
Driving Dubai’s Gold Economy
The launch aligns with Dubai’s record-breaking gold trade, which hit $382 billion in 2024 – a 300% surge from 2023 – driven by rising prices and volumes. The UAE’s annual gold jewelry demand stands at 40 tonnes, rivaling Russia and outpacing regional peers.
Leadership Vision
Sulaiman TM, Chairman of Unique World Group, emphasized the mall’s role in bridging a critical market gap: “Unique World Mall offers a fresh destination for shoppers worldwide, enhancing Dubai’s retail landscape and supporting its gold sector growth.”
Mohammed Suhaib, Managing Director, highlighted convenience and innovation: “With ample parking, prime location, and year-round promotions, we aim to make this a shoppers’ paradise.”
Beyond Gold: A Lifestyle Destination
The mall also features international and local lifestyle brands, positioning itself as a holistic destination. This aligns with Dubai’s Tourism Strategy 2031, targeting 40 million hotel guests annually. The emirate welcomed 18.72 million visitors in 2024, a 9% YoY increase, underscoring the need for diversified attractions.
Group’s Expanding Legacy
Founded in 1998 by Sulaiman TM, a Kerala-born entrepreneur, Unique World Group has evolved from a small business into a conglomerate spanning real estate, education, and now retail. With over 100 professionals and 500,000 clients impacted, the group mirrors Dubai’s economic dynamism.
The Road Ahead
As Dubai cements its status as a global gold and tourism hub, Unique World Mall is set to play a pivotal role in attracting shoppers and supporting the emirate’s ambitious economic vision. With competitive pricing, luxury experiences, and strategic marketing, the mall aims to become a cornerstone of Dubai’s retail future.