News DeskDubai, UAE – The ongoing campaign by Index Exchange, titled “Ab ki baar… chaand sitaray se pyaar!”, has struck a patriotic chord with the Pakistani expatriate community across the UAE. Aimed at encouraging legal channels of money transfer, the initiative has garnered widespread praise and participation, evolving into a significant movement for national awareness and financial responsibility.
As part of the campaign, customers sending remittances through lawful means via Index Exchange are presented with the Pakistani flag — a gesture symbolizing national pride. Participants are also automatically entered into a lucky draw offering return tickets to Pakistan, adding further excitement to the initiative.
The most recent draw saw multiple winners, boosting enthusiasm among community members and highlighting the campaign’s growing momentum.
Syed Abdus Salam, Chief Operating Officer of Index Exchange, expressed his gratitude: “Legal remittances are not just financial transactions; they are a patriotic act. The community’s heartfelt response to this campaign is truly commendable.”
Echoing the sentiment, Mir Kay Rasool, Chief Business Officer, stated: “Index Exchange deeply values the trust of the Pakistani community. Supporting initiatives that benefit the nation through lawful financial practices is part of our mission.”
The campaign has also received high praise from Pakistan’s Ambassador to the UAE, Faisal Niaz Tirmizi. “This campaign is a strong message against unlawful remittance practices,” he said. “Every patriotic citizen should express their love for the national flag and support legal remittances.”
The campaign, which runs until June 5, 2025, continues to reward senders who use legal channels, reinforcing the importance of financial transparency and national loyalty.
More than just a slogan, “Ab ki baar… chaand sitaray se pyaar!” has become the collective voice of overseas Pakistanis — reflecting their enduring love for their homeland and a shared commitment to Pakistan’s economic growth and stability.
