News DeskDubai: The Dubai Summer Surprises (DSS) 2025 shopping festival has kicked into high gear with the launch of the Great Dubai Summer Sale (GDSS) Daily Surprises – a series of limited-time, high-value offers unveiled daily until 7 August.
Running from 18 July to 7 August, each Daily Surprise features a one-day-only deal from a leading brand in Dubai, valid at a single store location from 10am while stocks last. Organised by Dubai Festivals and Retail Establishment (DFRE), these surprise offers promise discounts of up to 90 per cent across categories like fashion, beauty, electronics, and home essentials.
Shoppers eager to snag these exclusive offers will need to stay alert, as each day’s deal is announced just 24 hours in advance on the official Dubai Summer Surprises website and @DubaiFestivals social channels on Instagram and TikTok.
Wednesday, 23 July Deal:
Fashion lovers can enjoy a modern take on tradition at HANAYEN in City Centre Mirdif, with up to 90 per cent off a range of elegant abayas and modestwear. This one-day offer provides a chance to shop signature and statement pieces at unbeatable prices.
Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
The city-wide shopping celebration continues to captivate residents and tourists alike, combining exciting retail experiences with unbeatable bargains throughout the summer.
