News DeskDubai, UAE – International Workplace Group (IWG), the world’s largest platform for work, has significantly expanded its footprint in Dubai with the opening of two new state-of-the-art flexible workspaces in Jumeirah Lakes Tower and the announcement of a forthcoming centre in Dubai Investment Park. These strategic additions respond to the accelerating demand for flexible and “platform working” models, a trend rapidly transforming the commercial real estate landscape.
The new facilities, named HQ Jumeirah Lake Towers View, HQ Jumeirah Islands View centre, and the upcoming HQ Central Plaza, offer comprehensive flexible workspace solutions including co-working spaces, private offices, meeting rooms, and creative areas. This expansion aligns with IWG’s global growth, which saw the company sign 899 new locations worldwide in 2024, contributing to record revenue, EBITDA, and cash generation.
IWG’s latest openings come on the heels of the company posting its highest-ever revenue, cash flow, and earnings growth. In partnership with Diamond Business Centre (DMCC), two Central Plaza centres opened in August on the 6th and 18th floors of the Mazaya Business Avenue building in Jumeirah Lakes Tower. A third 2,435-square-meter workspace, developed in partnership with Delani Holdings FZE, is set to open in December on the ground floor of the Central Plaza Building in Dubai Investment Park.
These centres are designed to accommodate companies of all sizes across various sectors, including real estate, hospitality, and technology. IWG’s “Design Your Own Office” service allows businesses to customize their space to their precise requirements.
The expansion reflects a broader industry shift, with research highlighting the numerous benefits of flexible working patterns for both employees and employers. For employees, advantages include enhanced work-life balance, financial savings, and health improvements. Employers benefit from increased productivity, cost savings, and a more engaged workforce.
According to LinkedIn’s recent Economic Graph report, hybrid job postings have surged by an impressive 83.9% year-over-year in the EMEAL region, marking the highest growth rate. Industry predictions suggest that by 2030, 30% of all commercial real estate will be flexible workspace, underscoring the rapid market growth as companies embrace hybrid working long-term.
Mark Dixon, CEO & Founder of International Workplace Group PLC, commented on the expansion: “We are establishing a stronger and much-needed footprint in Dubai with these latest openings. As an important business hub, Dubai’s economic growth in recent years has made it the perfect location for us to boost our expansion plans. We are very pleased to work in partnership with local property owners under management agreements that add a cutting-edge workspace to their buildings.”
Dixon emphasized the benefits of flexible working: “The opening of our HQ Jumeirah Lake Towers View, HQ Jumeirah Islands View centre and the upcoming HQ Central Plaza come at a time when more and more companies are discovering that flexible and platform working is incredibly popular with employees, improving their work-life balance and satisfaction, while also providing a multitude of benefits to companies. Our workplace model is proven to increase productivity and allows for a business to scale up or down at significantly reduced costs while providing access to thousands of locations.”
With an estimated 1.2 billion white-collar workers globally and a total addressable market exceeding $2 trillion, the potential for further growth in flexible workspaces remains significant as the shift towards hybrid working continues to accelerate. IWG, with its network of thousands of locations in over 120 countries and a customer base including 83% of Fortune 500 companies, is well-positioned to capitalize on this evolving market.
