News DeskDubai, UAE – JAECOO J5, a new light off-road SUV, officially launched in the UAE with an exclusive event held on August 14 at the JAECOO showroom in Dubai. Following its regional debut in Riyadh, the launch marks the next step in JAECOO’s coordinated Middle East rollout, which includes Saudi Arabia, Kuwait, and Qatar.
Under the brand’s “GO DISCOVER” theme, the JAECOO J5 merges urban sophistication with off-road capability, featuring advanced technology and refined design. The event, which welcomed media, partners, and customers, provided a first-hand look at the UAE-customized edition of the vehicle. Attendees were treated to an immersive product showcase highlighting key features, including a 540° panoramic camera, an independent suspension system, three intelligent ARDIS driving modes, and lifestyle-focused additions like Karaoke Mode and a rooftop camping setup.
A highlight of the event was a lively dance performance by AiMOGA, OMODA & JAECOO’s groundbreaking humanoid robot, showcasing the brand’s forward-thinking approach to integrating AI and robotics with mobility.
Tailored Offers for UAE Customers
The JAECOO J5 is now available in three trim levels, with prices starting from AED 64,900. To celebrate the launch, customers can take advantage of competitive offers, including free registration and insurance, complimentary service packages, and an extended engine warranty of 10 years or 1 million kilometers. A zero percent interest plan for three years with zero down payment is also available, subject to financing approval.
From Riyadh to Dubai: A Regional Success Story
The JAECOO J5’s Middle East journey began on August 9 in Riyadh at “JAECOO DAY”, an event featuring a surprise appearance by regional brand ambassador Bader Alshuaibi. The event also showcased the JAECOO J8 and introduced the brand’s Super Hybrid System (SHS), an advanced powertrain set to play a key role in JAECOO’s regional New Energy Vehicle (NEV) strategy.
JAECOO J7 SHS (Super Hybrid System) Coming Soon
OMODA&JAECOO is also preparing to introduce the JAECOO J7 SHS (Super Hybrid System) to the UAE market. This new hybrid vehicle will deliver a blend of electrified performance, extended range, intelligent safety, and premium design without the need for external charging.
“With the JAECOO J5, we are offering UAE drivers a compelling mix of style, smart technology, and adaptable performance — all backed by value-packed offers that make ownership more rewarding,” said Shawn Xu, CEO of OMODA & JAECOO Automobile International. Backed by over 5 million global exports and a spot in the 2025 Fortune Global 500, JAECOO is positioned to become a leading player in the intelligent SUV segment in the Middle East.
