News DeskDUBAI – Chery UAE, in collaboration with its official distributor AW Rostamani Group, has launched a new “Back-to-School” campaign, allocating AED 225,000 to assist families with school tuition costs. The initiative, which runs from August 15 to October 31, 2025, will see nine lucky Chery car buyers each win AED 25,000 to cover their children’s educational expenses.
The campaign highlights Chery’s commitment to providing value beyond its vehicles. Zaher Sabbagh, Director of Chery UAE at AW Rostamani Group, stated, “We believe innovation should serve people’s lives. Our back-to-school campaign reflects our dedication to putting families first, supporting education, and making a positive impact where it matters most.” He added that the initiative is part of the “Chery way of standing with its customers, on and off the road.”
Campaign Details and Additional Offers
Nine separate raffle draws will be held throughout the three-month period to select the winners. Each winner will receive an AED 25,000 prize, totaling AED 225,000 in tuition support.
In addition to the tuition prizes, the campaign offers a comprehensive package for new car buyers, including:
- A 0.99% interest rate for two years
- Up to 6 years of warranty
- 2 years of complimentary service
- 1 year of free insurance
- Roadside assistance
The campaign combines these financial and service benefits with the chance to win a significant prize, positioning Chery UAE as a trusted partner for families.
