News DeskDubai, UAE – Al Ghurair Mobility has signed an exclusive distribution agreement with the Chery Group, introducing RELY, a new global pickup brand, to the United Arab Emirates. The partnership marks a significant milestone as the UAE becomes the first market worldwide to debut the brand.
Known for its focus on advanced engineering, reliability, and cost efficiency, RELY is set to deliver a new generation of commercial vehicles tailored to the evolving needs of fleet operators in sectors such as logistics, construction, and infrastructure.
“This partnership marks a defining moment for Al Ghurair Mobility and for the UAE,” said John Iossifidis, Group CEO of Al Ghurair. “With the UAE as the gateway for RELY’s global debut, the nation further strengthens its position as a hub for innovation and mobility transformation. Together, we will introduce advanced, reliable, and efficient commercial vehicle solutions that drive economic growth and accelerate the UAE’s infrastructure ambitions.”
Bao Siyu, Executive President of Chery Group, commented on the strategic move: “Launching RELY in the UAE in partnership with Al Ghurair Mobility is a forward step in our global strategy. Backed by Chery’s strong R&D capabilities and proven technologies, RELY is designed to offer fleet operators vehicles that combine performance, durability, and smart mobility solutions tailored to today’s business demands.”
The new brand, part of Chery Group’s portfolio, aims to set new benchmarks in commercial mobility solutions across the region, leveraging the UAE as its entry point into the wider market.
