DUBAI: Tarrad Development officially unveiled three new residential projects in Dubai on Saturday, October 11, 2025, marking a significant expansion of the company’s portfolio and demonstrating strong conviction in the emirate’s real estate market.
The announcement was made during a high-profile event in Dubai attended by prominent dignitaries, senior local and international investors, and major industry representatives from banking and real estate sectors across the UAE.
The developer confirmed that its first project, Celesto 1, located in Dubailand, has already achieved a 100% sales rate since its initial launch, reflecting robust demand. Construction and development works for Celesto 1 are reported to be progressing according to the approved timeline, with the project’s escrow account now fully funded.
The event focused heavily on the introduction of the new projects, Celesto 2 and Celesto 3, which are strategically situated on Sheikh Zayed bin Hamdan Street. These two developments collectively feature more than 500 fully furnished residential units. The units are characterized by modern designs and are equipped with branded, world-renowned appliances, complemented by integrated facilities aimed at enhancing the quality of life within modern communities. Tarrad Development has also committed to offering flexible payment plans to attract a broader investor base.
Tarrad Development stated that the simultaneous launch of the Celesto series projects aligns with its strategic expansion plan, underscoring its role in Dubai’s urban renaissance and providing quality products to meet the evolving aspirations of both local and global customers.

Saeed Tarrad, the Chairman of Tarrad Development, emphasized the underlying economic factors driving the decision.
“The Dubai real estate market today represents one of the most attractive and stable markets regionally and globally, thanks to the stimulating investment environment, advanced infrastructure, and flexible legislation that encourage innovation and sustainable growth,” said Tarrad.
He added that the current phase presents “exceptional opportunities” for local and international investors due to the rising demand for high-quality residential projects.
“Our launch of the Celesto series in Dubai embodies our commitment to delivering projects that provide true value and integrated communities that meet the aspirations of the new generation of investors and residents in the emirate,” Tarrad concluded.
The company indicated that further achievements and additional development announcements are planned for the next phase, citing growing market confidence and sustained investor interest in Dubai’s property sector.