News DeskAbu Dhabi: Sports media platform 1xBat Sporting Lines has renewed its partnership with the Abu Dhabi T10 League for the second consecutive season, the organisers announced on Friday.
The deal will see 1xBat continue as an official sponsor throughout the tournament’s ninth edition, which will run from November 18 to 30 at Zayed Cricket Stadium.
Launched in 2017, the Abu Dhabi T10 introduced the world’s first ten-over cricket format and has since grown into one of the sport’s most fast-paced tournaments. This year’s competition will feature eight teams and a host of international stars, including Harbhajan Singh, Andre Russell, Kieron Pollard, Shimron Hetmyer, Piyush Chawla and Faf du Plessis.
The partnership will include prominent 1xBat branding across players’ match and training kits, LED perimeter boards, dugouts, and in-stadium screens, including visibility during the toss. The website will also have rights to use player images and team logos for tournament-related content and exclusive fan merchandise.
A 1xBat representative said the renewed collaboration reflects the shared commitment to promoting cricket’s growing fan base.
“We are delighted to be sponsoring Abu Dhabi T10 for the second season in a row. Fans love this dynamic league for its excitement and unpredictability. Our coverage will aim to enhance the tournament’s visibility and bring fans closer to the action,” the spokesperson said.
An Abu Dhabi T10 official welcomed the continued association, noting that the partnership will strengthen the league’s media reach, particularly in India.
“This collaboration will give a powerful boost to the tournament’s visibility. We continue to work towards expanding cricket’s audience globally,” the representative added.
The ninth season will be contested over two stages — a regular round-robin phase followed by the playoffs, as teams battle for the championship title and prize money.
Fans can follow match updates, analyses, and exclusive content through 1xBat Sporting Lines’ coverage throughout the event.
