News DeskDubai, UAE – After 17 years of being the GCC’s most trusted agricultural trade platform, AgraME (Agra Middle East) has officially rebranded as GROWTECH. MIDDLE EAST, marking a major step in unifying regional expertise with global agricultural innovation.
The rebranding integrates AgraME with the GROWTECH portfolio, including GROWTECH. ANTALYA and GROWTECH. JAKARTA, creating a unified platform to connect agricultural professionals across continents.
Ahmed Khalil, Portfolio Director, said: “The evolution to GROWTECH. MIDDLE EAST represents the natural next step in our journey to serve the agricultural community. We’re amplifying our impact by connecting our region’s producers with the best innovations from around the world while retaining our 17-year legacy of trust and results.”
The move is part of Informa’s “One” strategy, promoting a unified vision, global standards, and an integrated ecosystem across its events. GROWTECH. MIDDLE EAST will focus on agriculture, animal health, and aquaculture, providing a 360-degree view of the food production ecosystem.
The partnership was formalised through a Memorandum of Understanding (MoU) signed at GROWTECH. ANTALYA 2025 in Türkiye on November 19. The integration leverages AgraME’s deep GCC market knowledge and established relationships with governments and agricultural authorities, combined with GROWTECH. ANTALYA’s expertise in greenhouse technologies, plant breeding, and sustainable farming solutions.
Together, these exhibitions attract over 40,000 agricultural professionals annually and have facilitated millions of dollars in trade agreements. GROWTECH. ANTALYA has consistently broken records, hosting 684 exhibitors from 31 countries in 2024, and expects over 700 exhibitors from 36 countries in 2025.
Engin Er, Exhibition Director of GROWTECH. ANTALYA and JAKARTA, said: “Introducing the GROWTECH. brand to the Middle East allows us to connect agricultural professionals to new markets while bringing expertise in greenhouse technologies, sustainable practices, and innovation to the GCC agricultural community.”
The inaugural GROWTECH. MIDDLE EAST under the new brand will take place September 8-10, 2026, in Dubai, offering opportunities for business discussions, product demonstrations, and knowledge exchange.
The transformation of AgraME into GROWTECH. MIDDLE EAST signifies a major leap for the region’s agricultural technology landscape, promising new collaborations and solutions for food security, sustainability, and economic growth.
For more details, visit the GROWTECH. MIDDLE EAST website for exhibitor and visitor information.
