News DeskDubai, UAE – Dubai’s 3 Day Super Sale (3DSS) concluded a highly successful edition this year, generating robust retail growth and strong shopper turnout across the city. The festival, extended to five days in celebration of the 54th Eid Al Etihad, featured Dubai’s first-ever 24-Hour Sale and attracted tens of thousands of shoppers to more than 2,000 outlets, with over 500 brands offering discounts of up to 90%.
Organised by Dubai Festivals and Retail Establishment (DFRE), early figures indicate double-digit growth in both consumer spending and footfall across participating retailers, reinforcing Dubai’s reputation as a global shopping hub while supporting growth across the wider retail ecosystem.
The first-ever 24-Hour Sale, held exclusively at Dubai Festival City Mall, proved particularly popular, driving a 19% increase in footfall and a 36% rise in sales compared to last year. Fashion spending surged by 55%, while dining grew by 16%, highlighting strong consumer appetite for innovative retail formats and extended shopping hours.
Mohamed Feras, Acting Vice President – Retail Calendar and Promotions at DFRE, said: “The 3 Day Super Sale remains one of Dubai’s most dynamic retail moments, driving powerful consumer engagement, strong commercial uplift, and sustained momentum for the city’s retail sector. Extending the festival to five days and introducing the city’s first 24-Hour Sale created new touchpoints that boosted footfall, spending, and value for residents and visitors alike.”
Hayssam Hajjar, Executive Director – Regional Malls at Al-Futtaim Real Estate, added: “The 3 Day Super Sale has once again proven to be a game-changer for Dubai’s retail landscape. The extended edition, including the 24-Hour Sale, not only offered extraordinary savings but also created a vibrant atmosphere that energised malls and communities. The results demonstrate the crucial role of such festivals in accelerating retail growth.”
With strong performance across malls, retail groups, and loyalty platforms, the 3DSS capped the Eid Al Etihad weekend on a high note, delivering a significant boost to Dubai’s retail sector.
Shoppers and visitors can catch all the highlights and stay updated on upcoming events via the 3 Day Super Sale website and @DubaiFestivals on Instagram and TikTok.
