News DeskRiyadh, Saudi Arabia – Arabian Heritage Motors, part of Al Ghurair Mobility, has officially inaugurated the world’s largest EXEED showroom in Riyadh, marking a significant milestone in the premium automotive brand’s expansion across the Kingdom of Saudi Arabia.
Spanning 5,000 square metres, the new flagship facility integrates sales, after-sales services, customer engagement, and training under one roof, offering a fully end-to-end ownership experience. The opening underscores Al Ghurair Mobility’s long-term investment strategy in Saudi Arabia and reflects growing demand for premium mobility solutions in the region.
The launch was announced at a dedicated event in Riyadh attended by John Iossifidis, Group CEO of Al Ghurair, alongside senior leadership from Arabian Heritage Motors, Chery International Group, government representatives, media, and industry stakeholders.
Designed to support the complete customer journey, the showroom includes a fully integrated on-site service centre and a dedicated training facility to develop both technical and non-technical talent in line with EXEED’s brand standards.
Speaking at the event, John Iossifidis, Group CEO of Al Ghurair, said Saudi Arabia plays a central role in Al Ghurair’s regional growth strategy, emphasizing the importance of consistency, after-sales support, and long-term capability building to earn customer trust in a fast-evolving market.
Oscar Rivoli, CEO of Motors at Al Ghurair Mobility, highlighted Saudi Arabia’s position as the largest passenger car market in the GCC, driven by a young population and rapidly changing customer expectations. He noted that the company’s partnership-led and sustainability-focused model, developed in the UAE, is now being prioritized for Saudi Arabia.
Kyle Chen, Country Director of EXEED, described Riyadh as a strategic choice aligned with Saudi Vision 2030 and its emphasis on innovation and industrial development. He added that the new showroom will support EXEED’s next phase of growth in the Kingdom, backed by strong local partnerships and a clear understanding of market needs.
EXEED operates under the Chery International Group, which exports vehicles to more than 120 countries and employs over 80,000 people globally. In support of regional after-sales operations, Chery International opened a 12,000 sqm spare parts warehouse in Jebel Ali, Dubai, in December 2024, designed to improve service response times for customers in Saudi Arabia and across the GCC.
The Riyadh flagship showroom represents a significant step in strengthening EXEED’s presence in the Kingdom and reinforces Saudi Arabia’s growing role as a hub for premium automotive investment in the region.
