News DeskAbu Dhabi, UAE – FitnGlam, part of the Formative Group and the UAE’s largest fitness collective, has officially opened its second SuperClub in Abu Dhabi at Yas Mall, reinforcing its position as the nation’s leading luxury women-only fitness brand.
Spanning 19,000 square feet, the new FitnGlam Yas Mall SuperClub represents the brand’s sixth location in just four years. Designed exclusively for women, the facility delivers a premium, private environment that integrates high-performance training, recovery and community-focused wellness under one roof.
The club features a fully integrated training ecosystem, including three boutique studios powered by PLATFORM—Ride, Reformer Pilates and Abu Dhabi’s first heated MindBody studio—alongside FitnGlam’s signature Energy Studio offering multimodal programming. Members also have access to a dedicated HYROX training zone for functional conditioning and race preparation, as well as one-to-one sessions with highly qualified personal trainers.
Brandon Rowberry, CEO of Arada’s Medical, Wellness and Fitness division, said the Yas Mall SuperClub goes beyond being a traditional gym. “FitnGlam Yas Mall represents more than a fitness destination; it is a space built to elevate women’s wellbeing. Every detail is thoughtfully designed to encourage confidence and long-term health,” he said, crediting the FitnGlam team led by Chief Operating Officer Kate Milewska for delivering the landmark project.
The SuperClub is supported by an expert coaching team representing more than 15 nationalities and led by an Emirati female fitness manager. Members benefit from a personalised, technology-driven onboarding experience, a diverse class schedule, and access to Efzin Fresh, the award-winning healthy café located within the club.
FitnGlam Yas Mall also offers the Infinite Glam membership, granting access to all FitnGlam SuperClubs across the UAE. The brand plans to further enhance the member experience through invite-only events, expert-led workshops, educational seminars and exclusive networking opportunities, aimed at fostering a strong community of empowered women in the capital.
The new opening complements FitnGlam’s existing Abu Dhabi location at Reem Mall, which has been popular since its launch in November 2023. The expansion follows a successful awards season for the brand, which recently secured a record seven accolades, including the prestigious Chain of the Year title, at the REPs Industry Awards—the UAE’s leading fitness awards programme.
