News DeskDubai: Gargash Motors has inaugurated a new flagship showroom for GAC Motor in Deira, marking the largest facility for the brand in the United Arab Emirates and a significant step in its national expansion strategy.
The opening ceremony was attended by senior leaders from Gargash Group, representatives from GAC Motor International’s Middle East team, partners, media, and invited guests. The new showroom reinforces GAC Motor’s growing presence in the UAE’s competitive automotive market and strengthens its partnership with Gargash Motors, one of the country’s established vehicle distributors.
Located in Deira — an area long regarded as a historic centre of the UAE’s automotive trade — the facility reflects a strategic choice aimed at accessibility and connection to a diverse customer base. The district’s commercial legacy and continued vitality make it a key location for brands seeking both heritage value and high customer traffic.
The showroom has been built in line with GAC Motor’s latest global corporate identity standards. Its contemporary design, premium finishes, and open layout are intended to reflect the brand’s international positioning and evolving portfolio, which increasingly includes electrified mobility.
More than a traditional sales outlet, the site has been positioned as a comprehensive brand experience centre. Visitors can explore GAC Motor’s full product range, spanning internal combustion vehicles as well as the company’s electric offerings under the HYPTEC and AION lines. The facility also includes consultation zones and customer engagement areas aimed at supporting buyers through the ownership journey.
Its large footprint enables the space to host model launches, brand activations, and community-focused events, supporting deeper engagement with customers in Dubai and across the UAE.
Shehab Gargash, Managing Director and Group CEO of Gargash Group, said the development reflects the brand’s established role in the local market. “This significant upgrade of our footprint in Deira reflects the strong and enduring place for GAC Motor in the UAE car scene. Gargash and GAC Motor remain bound by a shared commitment to innovation, uncompromising quality and a genuine customer-first philosophy,” he said.
Mark Zhang, General Manager of GAC International Middle East, highlighted the partnership’s role in future growth. “We are grateful to Gargash Motors for their continued support and investment in our brand. Together, we will continue to work closely to deliver innovative mobility solutions and exceptional value to our customers across the region,” he said, adding that the showroom sets a benchmark for the brand’s future retail network.
Both companies confirmed plans to further expand their footprint in the UAE, with additional locations and new model introductions scheduled from 2026 onward.
