News DeskDubai: Porsche Middle East and Africa (PMEA) has recorded its strongest annual performance in more than a decade, marking a major milestone for the luxury sports car brand in the region. The company delivered 9,628 new vehicles during the 2025 calendar year, reflecting a 55 per cent increase in regional sales compared with 2020 and a one per cent rise over the previous year.
A standout contributor to the results was the iconic 911 model line, which achieved record sales and accounted for 23 per cent of total regional deliveries in 2025 — a sharp rise from its 15 per cent share five years ago.
Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa FZE, praised the network’s performance. He said the company has maintained a steady growth trajectory over the past five years and remains well positioned for the future across its diverse markets. He also highlighted ongoing investments aimed at enhancing the ownership experience, including the addition of four new Porsche Centres, three renovation projects and three Porsche Now retail locations.
Beyond sales, 2025 was marked by high-profile brand and customer engagement initiatives. Dubai hosted the fifth and largest edition of the Icons of Porsche festival, which attracted more than 30,000 visitors over two days. Several new models were publicly showcased for the first time, including the Cayenne Electric, Macan GTS and the 911 GT3 with Manthey kit. The event has grown into one of the largest Porsche gatherings globally.
The brand also launched its visually striking Speed of Light campaign featuring DJ David Guetta. Created in partnership with Dubai Tourism and Economy, the production showcased the Macan Electric and Taycan models at the Mohammed bin Rashid Al Maktoum Solar Park and garnered 70 million views across platforms, making it one of Porsche’s most-watched videos in recent years.
Sustainability and social impact formed part of the year’s highlights. In India, Porsche partnered with global NGO Liter of Light to donate solar lamps to rural communities during Diwali. The initiative set a Guinness World Record for the largest display of solar-powered lamps, with 1,963 units installed near the Gateway of India.
Demand for personalisation also rose, with increased uptake of Porsche Exclusive Manufaktur options and bespoke Sonderwunsch vehicles across the region.
Customer engagement was further strengthened through the Porsche World Road Show, held in Dubai, India, Abu Dhabi, Saudi Arabia and Oman, offering driving experiences across the model range. Meanwhile, the newly introduced Porsche Travel Experience in the Middle East combined track sessions at Dubai Autodrome, desert and mountain drives, and coastal routes, alongside brand immersion at Icons of Porsche.
In Saudi Arabia, Porsche introduced the Macan Gems Collection — three bespoke show cars inspired by gemstones — as part of a design-led initiative aimed at engaging female customers in the market.
With sustained sales momentum, expanding infrastructure and high-impact brand activations, Porsche MEA is reinforcing its presence as one of the region’s leading luxury performance automotive brands.
