News DeskDUBAI, UAE – Al Fardan Group has officially unveiled AlfaNow, a new fully owned subsidiary designed to strengthen cross-border payments infrastructure in the GCC and beyond. Leveraging over 50 years of financial heritage, the launch marks a significant step in the Group’s strategy to provide secure, high-speed payment solutions for a digitally connected global economy.
AlfaNow enters the market with a massive operational footprint. At launch, the platform supports secure and near-instant money transfers to over 125 countries. Its network includes more than 160,000 payout locations, access to over 4,300 banks (covering 2.5 billion accounts), and instant transfers to more than 100 mobile wallet providers globally.
Hasan Fardan Al Fardan, Group CEO of Al Fardan Group, emphasized the strategic importance of the new venture. “With AlfaNow, we are advancing Al Fardan Group’s long-term vision to build a future-ready payments ecosystem that connects economies and empowers communities,” he said. “As the world becomes increasingly interconnected, our focus is on enabling secure, compliant, and accessible financial flows that empower people and businesses across borders.”
The platform utilizes cutting-edge technology to offer competitive exchange rates and transparent fees, all supported by a rigorous governance and compliance framework.
Hasan Jaber, CEO of AlfaNow, highlighted the company’s ambitious roadmap. “AlfaNow is redefining how money moves across borders by delivering greater speed, safety, and transparency,” Jaber stated. He confirmed that operations have already commenced across the GCC, South Asia, Southeast Asia, Europe, and Africa.
“In the UAE, we are proud to have gone live with Al Fardan Exchange as our first strategic partner,” Jaber added. “Our ambition is to build one of the most trusted and efficient cross-border payments platforms to emerge from the region, powered by advanced technology and the responsible use of AI.”
AlfaNow is currently available in the UAE, Oman, and Qatar, with plans to expand rapidly through partnerships with major financial institutions across the Middle East.
