News DeskDubai, UAE – Mercedes-Benz is set to return to centre court as the Premier Partner and Exclusive Automobile Partner of the Dubai Duty Free Tennis Championships 2026, reinforcing its long-standing global partnership with the Women’s Tennis Association (WTA).
On the ground, the brand will be represented by Gargash Enterprises, the authorised general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, ensuring a strong local presence throughout the tournament.
Under the global agreement, Mercedes-Benz’s involvement goes beyond branding. Its footprint at the Championships highlights the Middle East’s growing importance on the international women’s tennis calendar, blending elite sport with innovation, performance and leadership through carefully curated experiences for players, fans and invited guests.
As Experience Partner, Gargash will bring Mercedes-Benz’s “Welcome Home” philosophy to life at the venue, focusing on comfort, hospitality and a sense of belonging. From official player transportation to immersive brand showcases and bespoke hospitality areas, the collaboration is designed to enhance every touchpoint of the tournament experience.
The WTA 1000 tournament will run from 15 to 21 February 2026, followed by the ATP 500 event from 23 to 28 February 2026, at the iconic Dubai Duty Free Tennis Stadium in Garhoud.
“Tennis is the ultimate showcase of precision and peak performance, qualities that strongly align with the Mercedes-Benz engineering ethos,” said Thomas Schulz, General Manager of Gargash Enterprises. “Through Mercedes-Benz’s global partnership with the WTA, we are proud to support the Dubai Duty Free Tennis Championships by delivering seamless mobility and refined brand experiences that elevate how athletes and visitors experience the event.”
Fans attending the Championships can expect a prominent Mercedes-Benz presence across the venue, including premium vehicle displays, exclusive hospitality lounges and smooth mobility solutions for players and officials. The brand’s thoughtfully designed spaces will offer visitors a closer look at the latest Mercedes-Benz models, all while soaking up the electric atmosphere of world-class tennis.
The 2026 edition of the Championships promises a highly competitive line-up across both the WTA and ATP tours, featuring a compelling mix of top-ranked stars, emerging talents and fan favourites, further cementing Dubai’s status as a global hub for elite tennis.
