News DeskIngolstadt/Hinwil/Herzogenaurach: Audi is gearing up for a historic moment as the German manufacturer prepares to enter Formula 1 with its own factory team this March — and fans will not have to wait long to show their support.
In a move timed with the brand’s highly anticipated debut at the pinnacle of motorsport, Audi has partnered with global sportswear giant adidas to launch the inaugural adidas x Audi Revolut F1 Team collection. The range officially reaches stores on February 19, offering supporters a first chance to wear the team’s colours both at the track and beyond.
Announced from Ingolstadt, Hinwil and Herzogenaurach on February 18, the collaboration reflects Audi’s wider ambition in Formula 1: to connect with audiences worldwide, attract new followers and foster a community that extends well beyond race weekends.
The collection makes a strong opening statement, featuring more than 160 items spanning apparel and accessories. Fans can choose between official teamwear — mirroring what personnel will wear in the paddock — and a lifestyle-focused fanwear range designed for everyday use, while maintaining the premium standards associated with both brands.
Blending sport and streetwear influences, the fan collection is built around three pillars: the DNA Range, the Elevated Fanwear Range and dedicated driver merchandise. The DNA Range anchors the lineup with essential pieces that highlight the Audi Revolut F1 Team identity through signature colours and clean styling. Complementing this, the Elevated Fanwear Range introduces more fashion-forward items that prioritise comfort and understated branding, appealing to supporters seeking a contemporary look beyond race day.
Adding a personal touch, the collection also includes exclusive merchandise linked to Audi’s driver pairing, Nico Hülkenberg and Gabriel Bortoleto. The team confirmed that limited-edition drops will be released throughout the season, offering fans fresh designs that reflect the evolving character of the new Formula 1 entrant.
The partnership first took centre stage in January when Audi and adidas unveiled their official teamwear in Berlin. Developed using adidas’ latest performance technologies, the range caters to every role within the organisation — from drivers and engineers to mechanics — with garments tailored to their specific demands.
Drivers benefit from performance-oriented athletic apparel, engineers are equipped with ergonomically designed clothing suited to long hours at the circuit, and mechanics receive durable, function-focused gear built to withstand the intensity of trackside work.
Visually, the collection draws inspiration from the titanium-finished Audi R26 challenger, with subtle grey and chalk tones forming the base palette. Signature red accents — synonymous with Audi’s Formula 1 identity — provide a striking contrast and unify the overall look.
As Audi counts down to its Formula 1 debut, the new adidas collaboration signals that the journey is already extending beyond the racetrack, inviting fans to become part of the story from day one.
