News DeskDubai, UAE – Loylogic, a global player in loyalty rewards management, has named Adam Whatling as its new Chief Commercial Officer, a move the company says will strengthen its leadership team as it pushes ahead with ambitious growth plans for 2026.
The appointment comes at a time when loyalty markets are rapidly evolving, with brands across industries looking for smarter and more sustainable ways to engage customers. Loylogic said it is continuing to expand its global rewards marketplace through AI-powered solutions, improved marketplace design, and stronger governance frameworks.
With more than 20 years of experience in loyalty, rewards, and customer engagement, Whatling brings a wealth of commercial and strategic expertise to the role. He joins the company with a strong track record in business growth, enterprise partnerships, platform strategy, and client development.
Over the course of his career, Whatling has worked across the full loyalty ecosystem, from lead generation and enterprise sales to partner management and performance optimisation. In previous senior international roles, he has led both regional and global commercial operations, helping businesses increase revenue, strengthen client relationships, and deliver value across multiple markets.
Commenting on the appointment, Gabi Kool, CEO of Loylogic, described the move as an important step for the company.
“Adam joins Loylogic at a defining moment in our evolution,” said Kool. “As loyalty programmes continue to mature around the world, our focus for 2026 is not just about growing bigger, but about improving how global rewards marketplaces are designed, managed, and commercialised. Adam’s experience in connecting growth strategy with operational excellence and client value makes him a strong addition to our leadership team.”
In his new role, Whatling will oversee Loylogic’s global commercial strategy, work to deepen enterprise partnerships, and ensure the company’s go-to-market plans remain aligned with its AI-led marketplace vision. His responsibilities will also include driving sustainable revenue growth while keeping commercial priorities closely tied to product development and marketplace innovation.
Whatling said he is joining the company at a pivotal time for the industry.
“I am excited to join Loylogic at a time when the loyalty industry is redefining itself,” he said. “Brands today are looking for intelligent, flexible, and globally scalable engagement platforms. Loylogic’s combination of marketplace infrastructure, patented innovation, and governance-led design creates a strong platform for long-term growth. I look forward to working with teams and partners around the world to build on that momentum and deliver measurable value for clients.”
The company said the appointment is closely tied to its broader 2026 strategy, which includes strengthening AI-powered marketplace intelligence, enhancing enterprise-grade compliance and governance, and expanding partnerships across sectors such as financial services, travel, retail, and consumer markets.
With its established global infrastructure and continued focus on loyalty commerce, Loylogic says it remains committed to helping brands turn everyday customer interactions into deeper, long-term loyalty.
