News DeskDubai, UAE: In the spirit of Ramadan, GWM Middle East has launched a new brand campaign that shines a light on one of the Holy Month’s most cherished traditions, gathering with loved ones for iftar.
At the heart of the campaign is a regional social film that captures the emotions many families know well during Ramadan: the rush to arrive on time, the quiet moments of reflection, and the joy of finally coming together at the table. More than a brand message, the film tells a familiar story of connection, family and shared purpose.
Titled around the idea of “Many Journeys. One Table.”, the film follows members of the same family as they travel across the city to meet for iftar at a restaurant. Though each person makes the journey alone, they are all moving toward the same meaningful destination. The result is a warm and relatable portrait of Ramadan in motion, filled with anticipation, light humour and heartfelt moments.
Set against recognisable urban scenes from across the Middle East, the campaign reflects the everyday rhythm of the season, busy roads, last-minute arrivals and the unspoken understanding that some moments are simply too important to miss.
Each family member is seen arriving in a different GWM vehicle, subtly highlighting the brand’s expanding line-up. Among them is the newly launched TANK 700, presented as bold and assured on the road, alongside the HAVAL V7, which brings a balance of style and practicality for everyday city life. The HAVAL H9 also features as a family-friendly option, offering the space, comfort and dependability needed for shared journeys.
Rather than putting the spotlight solely on the vehicles themselves, the campaign takes a more understated approach. Here, the cars serve as part of the background, helping make meaningful moments possible rather than competing with them.
The message is clear: during Ramadan, the journey matters, but being together matters more.
By focusing on familiar experiences instead of technical performance, GWM’s campaign taps into the values that define the Holy Month across the region. It also reflects the company’s effort to connect more deeply with audiences in the Middle East through storytelling that feels authentic and grounded in daily life.
Commenting on the campaign, Sunny Bhat, Sales & Marketing Director at GWM Middle East, said Ramadan is a reminder that while every journey may look different, what truly matters is arriving together. He added that the film reflects the brand’s belief that vehicles are not only about transportation, but also about supporting moments of closeness and connection, especially during significant times of the year.
With this latest Ramadan campaign, GWM Middle East brings together storytelling, culture and community in a way that feels timely, relatable and sincere.
