Walking Towards Wellness: How Chery UAE is Empowering UAE Residents to Prioritize Health

Dubai, UAE – Chery UAE has taken an unprecedented step in promoting wellness by partnering with Fitze, a local digital platform that encourages physical activity. This collaboration marks Chery as the first automotive brand in the UAE to launch a fitness-focused partnership, aligning with the nation’s broader movement towards healthy living and the National Strategy for Wellbeing 2031.

The Chery Steps Challenge, a central component of this initiative, is inspired by the Dubai Fitness Challenge 30×30 and the UAE Vision 2031. It encourages residents across the country to walk 300,000 steps over 30 days. Participants who meet this goal will not only improve their health but also have the chance to win a Chery TIGGO 4 PRO, making the path to better health both enjoyable and rewarding.

Chery UAE’s collaboration with Fitze emphasizes the importance of integrating physical activity into daily life. This initiative supports Dubai’s wellness goals and seeks to enhance lives beyond just selling cars. By championing community-driven wellness efforts, Chery UAE aims to inspire individuals of all ages and backgrounds to engage in a healthier, more active lifestyle.

“Chery’s partnership with Fitze is a testament to our commitment to quality, trust, and customer satisfaction. We’re excited to support the UAE’s wellness goals and help residents take steps towards better health,” said a spokesperson for Chery UAE.

The challenge runs for a month, encouraging participants to embrace a healthier lifestyle with Chery’s support every step of the way. Residents can join the Chery Steps Challenge by downloading the Fitze app from the Apple Store, Google Play, or HUAWEI AppGallery. The app provides all necessary information to sign up and track progress over the 30-day period.

Through this initiative, Chery UAE is setting a new standard in promoting active and healthy lifestyles, demonstrating a deep understanding of local values and a commitment to making a meaningful impact in the community. As wellness becomes increasingly prominent, Chery’s efforts are both timely and culturally relevant, aiming to foster a lasting connection with the community through shared fitness goals.

Step up and embrace better health with Chery UAE.