Foodics Becomes Official Technology Sponsor of Million Pound Menu

Riyadh: Foodics, a leading restaurant management and fintech solutions provider, has announced its collaboration as the official technology partner for the renowned TV show Million Pound Menu. 

The program, dedicated to food entrepreneurs, allows participants to pitch their concepts to prominent investors in hopes of securing funding. Million Pound Menu will soon air for the first time in the Middle East on MBC Egypt and the Shahid streaming platform.

Through this sponsorship, Foodics will empower participating entrepreneurs with advanced technological solutions to manage their businesses efficiently. This includes providing access to its restaurant management solutions (RMS), offering comprehensive solutions for order management, inventory control, and sales tracking, helping them improve order accuracy and minimize errors during the investor trials.

Ahmad Al-Zaini, Co-founder and CEO of Foodics, said: “This partnership stems from our commitment to empower innovative entrepreneurs in the restaurant sector and our dedication to contribute positively to the communities where Foodics operates. Using Foodics’ advanced systems ensures that participants will be able to manage their businesses with ease and flexibility, while our collaboration also strengthens the position of Saudi companies, especially startups, and their presence on a regional and global scale.”

Ahmad Luxor, Co-founder and CEO of Innovative Media Production (IMP), the production company behind Million Pound Menu, said: “This partnership aligns with our vision of supporting the restaurant sector in the region through dynamic, forward-thinking initiatives. Contestants will receive training on Foodics’ systems, enabling them to improve operational efficiency, reduce errors, increase productivity, enhance customer experience, and attract further investment.”

Foodics recently secured $170 million in a funding round backed by the Saudi Public Investment Fund (PIF) through Sanabil Investments, demonstrating investor confidence in Foodics’ leadership and its ambition to be a Saudi-born global powerhouse.