News DeskDoha, Qatar – Paris Saint-Germain (PSG) has unveiled a groundbreaking initiative, PSG Labs, at the Web Summit Qatar, marking a bold leap into the future of sports innovation. The club aims to accelerate cutting-edge technology in sports, fan engagement, and performance through this global initiative, reinforcing its position as a leader in the industry.
PSG Labs will act as the club’s dedicated innovation engine, identifying and supporting high-potential startups, entrepreneurs, and tech partners to develop transformative solutions. As part of its commitment to driving innovation, PSG also announced the launch of its first international lab in Doha, Qatar, a strategic move to tap into one of the world’s fastest-growing tech ecosystems and establish a gateway to cutting-edge research and technology in the Middle East.
A Vision for the Future of Sports
Nasser Al-Khelaïfi, President of Paris Saint-Germain, emphasized the club’s forward-thinking approach: “Paris Saint-Germain has always been at the forefront of innovation—both on and off the pitch. PSG Labs is a natural extension of our ambition to shape the future of sports. By collaborating with the brightest innovators from around the world, we can accelerate game-changing ideas and further solidify our position as a global leader in innovation.”
The Doha lab will serve as a hub for fostering new collaborations and exploring advancements in sports technology, with a focus on scaling solutions globally.
Three Pillars of Innovation
PSG Labs will concentrate on three key areas to redefine the sports industry:
- Fan Experience: Enhancing how fans engage with PSG through immersive and digital-first innovations, both in Paris and worldwide.
- Stadium & Training Ground: Developing smart stadiums to elevate the fan experience and implementing cutting-edge enhancements at PSG’s state-of-the-art training facilities.
- Health & Performance: Leveraging sports science, AI, and wearable technology to optimize player performance and well-being.
Expanding Global Reach
The launch of PSG Labs in Doha is the first step in the club’s international innovation expansion. The regional lab will enable PSG to partner with top local and international startups, explore advancements in sports tech, and develop scalable solutions.
Jerry Newman, Chief Digital and Innovation Officer of Paris Saint-Germain, highlighted the significance of this move: “This is a major step in PSG’s innovation journey. By launching this innovation lab in Doha, PSG is demonstrating the impact that visionary leadership and global collaboration can have in shaping the future of sports.”
With PSG Labs, Paris Saint-Germain is setting new benchmarks for the sports industry, driving innovation on a global scale, and redefining the way fans, players, and stakeholders experience the world of sports.
