News DeskDubai: AW Rostamani (AWR) Group, one of the UAE’s leading family business groups, was honoured with three Gold awards “Top Tier” at the 10th Gulf Customer Experience Awards™ (GCXA™), held on 24 April at the InterContinental Dubai Festival City. The awards recognise AWR Group’s outstanding leadership, innovation, and significant achievements in enhancing customer experience across its operations.
The 2025 edition of Gulf Customer Experience Awards™, organised by Awards International, is the region’s most prestigious and independently judged CX recognition platform. AWR Group’s triple gold win in three categories – CX Team of the Year, Best Use of Technology, and Best Contact Center – marks a new milestone in the Group’s CX transformation journey, consolidating the company’s performance and market leadership.
Omnia Ahmed, General Manager, Customer Experience Management at AWR Group, said: “We are incredibly proud to receive three prestigious Gold awards for CX innovation and excellence at the 2025 Gulf Customer Experience Awards™. This recognition validates our strategic approach in elevating the customer experience and reflects the hard work, dedication, and the pioneering spirit of our entire team in placing customer experience at the heart of everything we do. The awards reinforce our commitment to continue investing in technology and talent as we set new standards in our customer-centric strategy.”
AWR Group’s CX team was named Gold Winner for CX Team of the Year for their strategic leadership and cohesive team performance. The award recognised the team’s ability to align CX initiatives with broader business goals, deliver measurable improvements in satisfaction and loyalty, and foster a culture of agile cross-functional collaboration.
Additionally, the gold for the Best Use of Technology was awarded to AWR Group’s CX team for transformation deployment and for the team’s innovative use of CX technology to revolutionise customer interactions and unlock business value. The judges highlighted the fully integrated omnichannel tech stack, the forward-thinking use of CX technology to drive business outcomes, reshape CX delivery, and enable quantifiable results in both engagement and revenue.
AWR Group’s CX department for Contact Centre Operations was named the Best Contact Centre and won the Gold for its omnichannel effectiveness and scalability, data-driven performance, the emphasis on emotional intelligence in service delivery and the positive direct impact it creates on both customers and business outcomes. This award recognises AWR Group’s exceptional contact centre operations, which have been reimagined as a Customer Success Hub.
In addition to the three Gold wins, AWR Group was also awarded the Outstanding Contribution to Customer Experience trophy — a special recognition that honours the Group’s broader, long-term impact in shaping and advancing customer experience across the region.
The awards ceremony, held on 23 April 2025, brought together industry leaders and CX professionals from across the region to celebrate excellence in customer experience and engage in live learning sessions, panel discussions, and networking. GCXA™ has recognised over 400 leading businesses to date, and winners are chosen after multiple rounds of evaluations to ensure transparency, impartiality, and celebrate real business impact.
