News DeskDubai, UAE – The 28th edition of Dubai Summer Surprises (DSS), the city’s premier summer festival, promises an unparalleled lineup of shopping, dining, entertainment, and family-friendly activities from 27 June to 31 August. Organised by the Dubai Festivals and Retail Establishment (DFRE), this year’s DSS is set to be the most value-packed yet, offering 66 days of non-stop excitement for residents and visitors.
Three Themed Shopping Seasons
For the first time, DSS will feature three curated retail phases:
- Summer Holiday Offers (27 June – 17 July): Family-friendly deals and exclusive raffles.
- Great Dubai Summer Sale (18 July – 10 August): Unbeatable discounts and mega prizes.
- Back to School (11 – 31 August): Savings on school essentials and scholarship giveaways.
Star-Studded Entertainment
The festival kicks off with a spectacular opening weekend (27–29 June) featuring performances by Sabrina, Abri & Band, Reina Khoury, and Jadal at Dubai Festival City Mall and City Centre Mirdif. Concert highlights include:
- Adnan Sami at Coca-Cola Arena (29 June)
- Shreya Ghoshal at Dubai World Trade Centre (19 July)
- Natalie Imbruglia at Dubai Opera (23 August)
- Beat The Heat DXB concert series (4–13 July) with regional stars like Aziz Maraka and Bader Al Shuaibi.
New & Returning Experiences
- DSS Gahwa Beats: Saturday pop-ups (26 July–23 August) celebrating Dubai’s café culture.
- 10 Dirham Dish (1–31 August): AED 10 culinary delights across the city.
- Summer Restaurant Week (4–13 July): Prix-fixe menus at 50+ restaurants, bookable via OpenTable.
- DSS Entertainer: BOGO deals on dining, attractions, and stays (AED 195).
Family Fun & Fitness
- Modesh & Dana: Meet-and-greets, school visits, and brand collaborations.
- The Messi Experience: Interactive football exhibit at Dubai Festival City Mall (until 31 August).
- Mall Runs: Fitness events at Dubai Hills Mall (28 June), Ibn Battuta Mall (13 July), and more.
Exclusive Stays & Attractions
Over 100 hotels and 15 attractions offer summer discounts, including:
- Resident rates and family packages
- Wild Wadi, Motiongate Dubai, and IMG Worlds of Adventure via DSS Entertainer.
Win Big with DSS Raffles
Shoppers can participate in raffles like:
- DSMG DSS Raffle
- Dubai Gold & Jewellery Group Raffle
- Win a Polestar 4 at Dubai Festival City Mall
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “This year’s Dubai Summer Surprises is our most dynamic and value-packed edition to date, with thousands of unbeatable offers, compelling retail promotions, and endless experiences showcasing everything that makes the emirate a truly global, world-class, and diverse family destination. Promising a summer well spent for everyone, DSS 2025 strengthens Dubai’s standing as a city brimming with unbeatable value, seamlessly bringing together every major tourism pillar – be it retail, hospitality, entertainment, gastronomy, or leisure. Our packed programme offers compelling reasons for residents and visitors alike to stay and explore unique citywide experiences that are accessible, exciting, convenient, and full of unforgettable moments at the best value time of the year.
Al Khaja added: “With the introduction of three curated shopping seasons anchoring our citywide calendar this year, the 28th edition of DSS has been specially designed to cater to every age, preference, and price-point. Thanks to the continued support of our valued partners and stakeholders, we’re proud to deliver a summer where every moment has been specially designed to feel exciting, rewarding, and uniquely Dubai – ultimately reflecting the city’s energy, creativity, and commitment to world-class experiences. Together, we aim to deliver unparalleled experiences for residents and visitors in line with the objectives of the D33 agenda to make Dubai one of the best places to live, visit, and work in the world.”
Key Partners: Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
With endless savings and entertainment, DSS 2025 is Dubai’s ultimate summer escape.
