News DeskDubai, UAE – The Dubai Environment and Climate Change Authority (DECCA) today conducted a high-profile visit to Trafalgar Tower in Dubai International City, to observe Fakhruddin Properties’ pioneering 90:90 Waste Management Initiative. The visit underscores DECCA’s commitment to advancing sustainable waste practices and supporting Dubai’s ambitious environmental goals.
The delegation, led by Fatima Mubarak, Environment and Sustainability Specialist, and Iman Al Bastaki, Head of Department, was given an extensive tour of the recently launched initiative. This innovative program actively encourages residents of the 160-unit community to become “grassroots sustainability advocates” by providing them with a dedicated in-building waste segregation system.
Fakhruddin Properties’ proprietary 90:90 Waste Management Initiative forms a crucial part of the real estate developer’s broader sustainability strategy. It directly aligns with national and local environmental objectives, including the UAE’s Net Zero 2050 agenda, Dubai Municipality’s plan to close landfills by 2027, and the Circular Economy Policy 2021–2031. The core aim of the initiative is to significantly reduce the volume of waste sent to landfills through robust segregation of wet, dry, e-waste, and recyclable materials.
Commenting on the DECCA visit, Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, emphasized the collaborative spirit behind the project. “This initiative truly represents the power of collaboration between government, developer, community, residents, academia, and industry,” said Fakhruddin. “The support of Dubai Municipality, and transformational entities such as DECCA, is critical endorsement of our long-term strategic intent.”
Dr. Samiullah Khan, Chief Sustainability Officer at Fakhruddin Holdings, highlighted the initiative’s potential for wider adoption. “In showcasing the successful implementation of the system at Trafalgar Tower, this proves the scalability potential of our model, which establishes a clear pathway to significantly reducing landfill waste across the UAE and globally,” Dr. Khan stated, also revealing future plans: “Our next step is to extend this innovative approach to include the recycling of black and grey water.”
In recognition of its efforts, Fakhruddin Properties recently received the Best Waste Management Initiative Award at the annual Federation of Economic Development Association (FEDA) Environmental Excellence Awards, held at Hamdan Bin Mohammed Smart University, Dubai, further cementing its position as a leader in sustainable development.
