News DeskAbu Dhabi, UAE – Emirati perfume house Retag Oud has been announced as the Fragrance Sponsor of the upcoming Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2025, further cementing its role as a leading advocate of Emirati aromatic culture.
Held under the patronage of Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club, ADIHEX will run from August 30 to September 7 at the ADNEC Centre Abu Dhabi. Organised by the ADNEC Group in cooperation with the Emirates Falconers’ Club, the exhibition is recognised as one of the largest events dedicated to hunting, equestrianism, and marine sports in the Middle East and North Africa.
The partnership highlights Retag Oud’s vision of showcasing the art of perfume-making by blending Emirati heritage with modern innovation. The brand aims to engage visitors through interactive experiences, while positioning Emirati fragrances on the international stage.
Saad Al-Hasani, Director of ADIHEX, welcomed the collaboration: “We are delighted to have Retag Oud as a distinguished sponsor. Their participation adds a new dimension to the exhibition, reflecting the harmony between Emirati authenticity and innovation.”
Hilal Al Shamsi, CEO of Retag Oud, added: “We are proud to join ADIHEX, not just to present perfumes, but to tell a story of identity born in the heart of the Emirates. Our goal is to redefine the oud experience and connect heritage with modernity.”
Through its sponsorship, Retag Oud seeks to expand its presence locally and regionally while strengthening ties with the community. The company plans to roll out awareness campaigns during the exhibition, emphasising fragrance as an integral part of daily Emirati culture.
With the participation of leading brands, cultural institutions, and international organisations, ADIHEX 2025 is expected to attract a global audience and reaffirm Abu Dhabi’s standing as a hub for heritage, innovation, and sustainable traditions.
