News DeskSharjah, UAE – Denver, a leading men’s fragrance brand, has officially partnered with the UAE Men’s Cricket Team as their Official Team Partner for the Asia Cup 2025. This collaboration highlights Denver’s expanding presence in the global market and its dedication to the values of success and resilience that are central to both the brand’s philosophy and the sport of cricket.
The partnership was announced on September 5, 2025, and marks a significant step for Denver, part of the Hamilton Sciences Group, as it strengthens its foothold in the Middle East. According to the company, the brand has seen a significant increase in popularity and market share in the UAE.
Subhan Ahmad, Chief Operating Officer of the Emirates Cricket Board (ECB), expressed his enthusiasm for the new partnership. “We’re delighted to welcome Denver as our Official Team Partner,” he said. “The brand’s reputation for excellence and its gentlemanly spirit align perfectly with our team’s ambitions at the Asia Cup 2025. We hope to create unforgettable moments for our fans and inspire the next generation of cricketers together.”
Saurabh Gupta, MD and CEO of Hamilton Sciences Group, emphasized the importance of the partnership. “Denver is proud to be part of an international cricket tournament,” he stated. “This association reflects our serious commitment to performing on the world stage and celebrates men who work hard to achieve a respectable position in life. It’s a true reflection of perseverance, dedication, and achievement.”
The collaboration aims to bridge Indian heritage with global aspirations, positioning Denver as a fragrance brand that can succeed across different regions.
UAE Squad and Asia Cup 2025 Schedule
The UAE’s squad for the DP World Asia Cup 2025 includes:
- Captain: Muhammad Waseem
- Players: Alishan Sharafu, Aryansh Sharma (wicketkeeper), Asif Khan, Dhruv Parashar, Ethan D’ Souza, Haider Ali, Junaid Siddique, Matiullah Khan, Muhammad Farooq, Muhammad Jawadullah, Muhammad Zohaib, Rahul Chopra (wicketkeeper), Rohid Khan, Simranjeet Singh, Saghir Khan, and Harshit Kaushik.
The team will be supported by a staff led by Head Coach Lalchand Rajput and Team Manager Amjad Ezzi.
The UAE’s opening match is set for Wednesday, September 10, against India at the Dubai International Stadium at 6:30 p.m. The full schedule for the UAE team is as follows:
- September 10: India vs. UAE, Dubai (6:30 p.m.)
- September 15: UAE vs. Oman, Abu Dhabi (4:00 p.m.)
- September 17: Pakistan vs. UAE, Dubai (6:30 p.m.)
The tournament’s Super Four stage will begin on September 21, with the final scheduled for September 28 in Dubai. A reserve day is set for September 29.
