Dubai, UAE – Dubai-based Park Group has signed a landmark partnership with EQ Holding, chaired by Ehsan Abdul Samad Al Qurashi, to develop a high-rise studio service apartment tower in Makkah, a project poised to attract significant interest from global investors and pilgrims.
Located in the Al Jummayzah district, just a short distance from the Masjid Al-Haram, the development will feature a ground-plus-18 tower with 126 studio service apartments. This prime location near Islam’s holiest site positions the project as both a spiritually significant investment and a direct response to the increasing demand for high-quality accommodation in the holy city.
Ehsan Abdul Samad Al Qurashi, Chairman of Abdul Samad Al Qurashi, expressed his enthusiasm for the collaboration. “We have always been proud of our legacy in Saudi Arabia, and this partnership with Park Group strengthens our mission to deliver world-class projects that enrich the Kingdom,” he said. “This project in Makkah reflects our deep respect for the city’s significance and our commitment to meeting the needs of its millions of visitors. Together with Park Group, we are confident of setting new benchmarks for quality and service in the hospitality sector.”

The tower will offer essential facilities and services tailored to the needs of Makkah’s annual visitors, particularly those performing Hajj and Umrah. The modern interiors, carefully planned layouts, and strategic service provisions are designed to combine comfort with convenience in a city where demand for accommodation often exceeds supply.
Industry analysts note that this cross-border collaboration between a Saudi and a UAE powerhouse highlights a growing trend in the Gulf’s real estate sector. The project underscores the region’s shared ambition to expand its hospitality infrastructure to meet the demands of increasing religious tourism.