News DeskDubai, UAE – The Pakistan Pavilion was officially inaugurated at the ISM Middle East 2025 exhibition, with a delegation led by Hussain Muhammad, Consul General of Pakistan in Dubai, and Ali Zeb Khan, Trade & Investment Counsellor. The event, held at the Dubai World Trade Centre from September 15 to 17, saw 19 Pakistani firms showcasing their diverse range of food products.
Two of the participating firms are operating under the umbrella of the Trade Development Authority of Pakistan (TDAP), while the remaining 17 companies are exhibiting their products independently. The Pakistani companies are featuring a wide array of premium goods, including confectionery, baked and frozen products, biscuits, cakes, chocolates, candies, chips, and snacks.
In his inaugural address, Hussain Muhammad emphasized the significance of Pakistan’s participation, stating it reflects the nation’s growing influence in the global confectionery and snack industry. “The presence of Pakistani firms at this premier platform highlights the quality, diversity, and competitiveness of our products,” he said. He added that such engagements are crucial for strengthening trade ties with the UAE, the broader Middle East, and other international markets, opening up new opportunities for Pakistani exporters.
Ali Zeb echoed these sentiments, noting that the exhibition provides an “ideal opportunity” for Pakistani companies to enter global markets and foster new business collaborations.
This year’s ISM Middle East has attracted over 700 exhibitors from more than 60 countries. The MENA (Middle East and North Africa) region is highlighted as a rapidly expanding market for snacks, with a notable demand for health-conscious, environmentally friendly, and culturally relevant products.
