News DeskDubai, UAE – myAster, the UAE’s leading health, beauty, and wellness superapp, has introduced an advanced AI-powered skin analysis and product recommendation tool called myBeauty Lens, cementing its position as a pioneer in digital health and personalised wellness in the region.
Now available exclusively on the myAster app, myBeauty Lens uses cutting-edge computer vision to provide professional-grade analysis based on a multitude of factors. The feature is designed to empower users by offering precise, data-driven routines tailored to the specific challenges of the UAE climate.
The proprietary AI engine goes beyond simple analysis, examining more than eighteen key skin metrics and over one hundred sub-metrics while assessing facial characteristics and skin tone. Crucially, the system factors in real-time environmental data, including temperature, humidity, and pollution, recognising the impact of the region’s shifting climate on skin health.
After users input their skin type and flag concerns such as acne, hyperpigmentation, or fine lines, myBeauty Lens generates tailored morning (AM) and evening (PM) product recommendations. This integration allows users to purchase the suggested items instantly through the myAster platform, creating a seamless, end-to-end user journey from assessment to acquisition.
Commenting on the launch, Nalla Karunanithy, Chief Executive Officer – Digital Health & Omnichannel, Aster DM Healthcare, highlighted the technology’s role in consumer empowerment.
“myBeauty Lens is designed to empower our users to better understand their skin and facial health, guiding them to make purchase decisions for their specific skin type,” Karunanithy said. “It puts professional-grade analysis literally in the palm of the user, reflecting our wider vision to harness technology and data for a more personalised health and wellness journey.”
The introduction of myBeauty Lens adds a breakthrough beauty technology to the myAster superapp, which is already a trusted hub across the UAE for services ranging from teleconsultations and pharmacy deliveries to wellness and homecare. The company recently expanded its 24×7 60-minute Express delivery service to four additional Emirates, reinforcing its commitment to accessible healthcare and wellness.
