Dubai, UAE – Salesforce announced plans to introduce Slack data residency in the United Arab Emirates, allowing public and private sector organisations to retain all conversational and operational data within national borders.
The announcement came during GITEX Global 2025 in Dubai and is part of the company’s wider investment strategy in the Middle East. The move aligns with the UAE’s national vision to strengthen digital sovereignty while accelerating innovation across key industries.
“By combining a modern, agentic work platform like Slack with full data residency in the UAE, we’re empowering both public and private sector organisations to innovate confidently,” said Mohammed Alkhotani, Senior Vice President and General Manager of Salesforce Middle East. “This commitment to localization not only meets the country’s data sovereignty requirements, but also enables entities to leverage world-class tools for real-time communication and efficiency.”

Advancing the ‘Agentic Enterprise’ Vision
At GITEX, Salesforce is showcasing how AI agents and intelligent automation can be embedded across business operations, ushering in what it calls the era of the Agentic Enterprise — where humans and AI work collaboratively through natural language.
Salesforce has also expanded the governance, security, and semantics layers of its AI platform, creating a unified foundation designed to ensure accuracy, transparency, and compliance across all automated systems.
The company outlined three pillars of its Trusted AI foundation:
- Context and Accuracy: AI outputs are grounded in unified business data.
- Built-in Security and Compliance: Visibility and control are embedded into every workflow.
- Open and Unified Architecture: Enables seamless integration across ecosystems while avoiding vendor lock-in.

Strengthening the UAE’s Digital Ambitions
The UAE has been positioning itself as a global hub for AI-powered digital transformation, and Salesforce’s decision to localise Slack infrastructure further reinforces the country’s appeal as a destination for technology investment.
With data residency now becoming a competitive differentiator, the move is expected to accelerate adoption of AI-driven collaboration tools across regulated industries such as government, finance, and energy.