News DeskDubai, UAE – ICD Brookfield Place invites the community to take part in Climb for a Cause, an uplifting fitness challenge happening on Saturday, 22 November 2025, as part of Dubai Fitness Challenge (30×30). Participants are encouraged to lace up, show up, and conquer the Foster + Partners–designed tower by climbing either 30 floors or the full 54-floor summit. Designed to unite wellness and purpose, Climb for a Cause embodies ICD Brookfield Place’s commitment to community spirit, health, and giving back, with 100% of ticket sales and individual fundraising donations benefiting the Al Jalila Foundation in support of medical research, education, and treatment programmes across the UAE.
The challenge, proudly sponsored by Ma Hawa Water and 1REBEL, will transform ICD Brookfield Place into a vibrant hub of energy and engagement. Participants will begin and finish their climb at The Summer Garden and outdoor plaza, where a dedicated Runners’ Village will bring together the building’s tenants, partners, and the wider Dubai community. Stretching sessions by Reform Athletica, energetic warm up sessions by 1REBEL, recovery activations hosted by Embody Fitness, and wellness experiences by Valeo Health, including IV drips, blood testing, and weight-loss consultations, will ensure participants are supported at every step, while a variety of F&B partners will offer nutritious snacks, smoothies, and refreshments to keep everyone fuelled throughout the day.
As one of Dubai’s most recognisable landmarks and a LEED® Platinum-certified building, ICD Brookfield Place has long been committed to redefining the modern workplace by blending business, culture, and well-being. Climb for a Cause builds on this vision, transforming the tower itself into a platform for collective impact. Opening its 54 floors to the public for the first time, the event showcases the building’s design while bringing the community together for a good cause.
Registration is now open with Hopasports and participants can sign up individually or as teams. Guests can sign up via this link https://www.hopasports.com/en/event/climb-for-a-cause-at-icd brookfield-place?section=details
ICD Brookfield Place continues to set new benchmarks for experiential placemaking and community-led engagement in the heart of DIFC, shaping the future of the workplace as one that is active, conscious, and connected.
