News DeskDubai, UAE – In a landmark move set to reshape Ajman’s retail and economic landscape, Line Investments & Property LLC, the shopping mall division of LuLu International Holdings, has partnered with heikh Abdul Aziz bin Humaid Al Nuaimi and Mulk International to develop the region’s first mixed-use freezone and freehold lifestyle destination — Mirkaaz Mall by LuLu.
The joint venture, formalised through a Memorandum of Understanding (MoU) signed during the recent Middle East Council of Shopping Centres and Retailers (MECSR) event, will see the creation of a 2.5 million square-foot mixed-use project within T10 Mirkaaz City. The development represents the first-of-its-kind freezone retail and freehold destination in the Northern Emirates.
As part of the partnership, Line Investments will oversee management of the 400,000 square-foot Mirkaaz Mall, which is positioned as the central retail and entertainment hub of the project. Under its new branding — Mirkaaz Mall by LuLu — the destination aims to establish a new benchmark in retail and community engagement for the region.
The agreement includes strategic oversight of mall operations, leasing, and marketing, along with optimising tenant mix and implementing advanced operational frameworks aligned with Line Investments’ international standards.
“Ajman is stepping into a new era of growth with Mirkaaz Mall and the surrounding mixed-use development,” said Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of Ajman Land Department and Ajman Tourism Development Department. “Partnering with LuLu Group, one of the most respected retail names globally, ensures the project will redefine community living and retail excellence in Ajman.”
Ananth A.V., Chief Operating Officer and Director of LuLu International Holdings, said the project reinforces the group’s commitment to shaping sustainable and vibrant retail environments.
“We are proud to partner with Sheikh Abdul Aziz bin Humaid Al Nuaimi and Mulk International on this visionary development,” he said. “Our goal is to create a world-class retail and leisure destination that enhances the shopping experience, supports socio-economic growth, and aligns with the UAE’s long-term vision for innovation and inclusive prosperity.”
Founded by Nawab Shaji Ul Mulk, Mulk International is a UAE-based conglomerate with operations spanning manufacturing, real estate, healthcare, renewable energy, and sports. The group’s chairman said the collaboration would elevate Mirkaaz Mall’s positioning and unlock new growth opportunities.
“Our partnership with Line Investments marks a significant step in enhancing Mirkaaz Mall’s performance and customer engagement,” said Mulk. “With their proven expertise in mall management and marketing, we look forward to redefining the shopping experience for Ajman’s community.”
Mirkaaz Mall by LuLu will feature a curated mix of global and regional brands, alongside premium dining and entertainment offerings. Designed to attract both local residents and international visitors, the project underscores Ajman’s ambition to emerge as a dynamic destination for retail, investment, and lifestyle experiences.
