News DeskDubai, UAE: Line Investments & Property L.L.C, the shopping mall development and management arm of Abu Dhabi-based Lulu International Holdings, has entered into a strategic partnership with PARKONIC, a leading provider of smart parking technologies, to transform parking operations across its retail destinations through advanced AI and mobility solutions.
The agreement, formalised through a Memorandum of Understanding (MoU), marks a major milestone in Line Investments’ ongoing digital transformation journey, aimed at enhancing customer experience and operational efficiency across its growing portfolio of shopping malls.
Under the partnership, PARKONIC will implement its proprietary Smart Mobility Operating System (PARKONIC OS) — an AI-powered platform that integrates intelligent hardware, cloud-based analytics, and automation to streamline parking operations. The system will enable frictionless vehicle access, automated entry and exit, and real-time data insights, ultimately improving traffic flow and contributing to sustainability goals aligned with national smart-city strategies.
The rollout of the technology will begin at Silicon Central Mall in Dubai, which will serve as a pilot hub for future smart retail initiatives.
“We are committed to transforming retail spaces through innovation, technology, and strong strategic partnerships,” said Salim MA, Group Director – Global Operations, Lulu Retail. “Our collaboration with PARKONIC reflects this ongoing commitment by introducing intelligent, AI-powered mobility solutions that enhance operational efficiency and elevate the customer journey. Together, we are shaping the future of smart, customer-focused mall experiences across the region.”
Echoing this sentiment, Imad Alameddine, CEO of PARKONIC, described the partnership as a pivotal step towards redefining urban mobility in the retail sector.
“Through PARKONIC OS, we are providing the digital backbone for intelligent, AI-driven parking infrastructure that enhances convenience, optimizes operations, and supports sustainability,” Alameddine said. “This collaboration reflects our shared vision to build future-ready retail destinations that move as intelligently as the people they serve.”
With this strategic collaboration, Line Investments & Property and PARKONIC aim to set new benchmarks for smart retail ecosystems, positioning technology and data-driven mobility at the heart of the shopping experience.
