News DeskDubai, UAE – In celebration of the release of Wicked: For Good, Dubai is set to turn a little pink and a little green this month as a series of immersive experiences bring the film’s enchanting world to life across the city. From sky-high stunts to golden pathways, fans are invited to step into Oz through a collection of magical moments that capture the spirit of friendship, courage and destiny.
At Global Village, visitors can begin their journey down the Yellow Brick Road, walking beneath a dazzling Wicked-themed archway glowing in shades of emerald and blush. Designed as a breathtaking photo moment, the installation welcomes guests to follow in the footsteps of Glinda and Elphaba in one of Dubai’s most visited family attractions.
Taking the celebration sky high, Roxy Cinemas will stage a Wicked Skydive Stunt above Jumeirah Beach Residence. Two professional skydivers will soar through Dubai’s skies trailing trails of pink and green smoke – the stunt promises to be one of the city’s most spectacular sights, painting the skyline in true Wicked style.
Movie lovers can also take home a piece of the magic with an exclusive Gift with Purchase at VOX Cinemas. Fans who experience Wicked: For Good in IMAX will receive a premium photobook, a stunning keepsake celebrating the journey from Shiz University to the Emerald City, available at all VOX IMAX locations across the UAE.
Adding a sweet touch to the festivities, Pinkberry and Dunkin’ Donuts have joined the celebration with limited-edition Wicked-inspired treats. From themed frozen yogurt swirls to glazed doughnuts in the film’s iconic colours, fans can indulge in a little taste of Oz while celebrating the story that has captivated audiences around the world.
As the magic sweeps through Dubai, Wicked: For Good promises to be an unforgettable cinematic event, a story of friendship, courage and the choices that change everything.
Wicked: For Good releases in cinemas across the UAE on 20 November 2025, the regional trailer can be viewed here
