News DeskDubai, UAE – Youmna Khoury, the Founder and CEO of Youmi Beauty, has secured a coveted spot on the Forbes Middle East 30 Under 30 list for 2025, cementing her status as a rising leader in the region’s Commerce & Finance sector.
The recognition highlights a remarkable journey of personal resilience. Raised in an orphanage, Khoury built her career from the ground up, transforming early life challenges into a driving force for business excellence. Since founding Youmi Beauty in 2017, she has leveraged her significant influence across Instagram and Snapchat to build a brand rooted in “trust, quality, and community.”
“Khoury’s inclusion on the list underscores how personal resilience, digital influence, and business excellence have directly shaped the brand’s success.”
Surging Financial Growth
Khoury’s strategic vision has translated into hard numbers. Youmi Beauty has evolved from a niche e-commerce site for contact lenses and lashes into a multi-category powerhouse offering skincare, body care, and fragrances.
- 2024 Performance: The company recorded $2.7 million in revenue, marking a 12.8% growth year-over-year.
- 2025 Momentum: The first nine months of 2025 witnessed a 60% increase in revenue, reflecting effective brand execution and utilizing international manufacturing partnerships in Italy, South Korea, and China.
Future Expansion: Clinics and Salons
Capitalizing on this momentum, Khoury is set to take the brand from digital to physical. Expansion plans revealed this week include the launch of a combined beauty clinic and salon, with the flagship location set to open in Dubai.
Following the UAE launch, the company plans to expand operations into Saudi Arabia, alongside continued investment in product innovation. Based in the UAE and proud of her Lebanese heritage, Khoury’s recognition by Forbes signals a new chapter for Youmi Beauty as it transitions from a successful startup to a regional beauty authority.
