News DeskGoodwood, West Sussex – Rolls-Royce Motor Cars has unveiled a remarkable year of creative and commercial success, announcing unprecedented growth in its Bespoke division throughout 2025, driven by rising demand for deeply personal and technically ambitious commissions.
The marque revealed that commissions from its global network of Private Offices — located in Goodwood, Dubai, Seoul, Shanghai and New York — more than doubled year-on-year, highlighting a shift in how ultra-high-net-worth clients engage with luxury craftsmanship. These creative hubs have enabled clients to collaborate directly with designers and artisans, resulting in new materials, techniques and design frontiers.
Among the year’s defining achievements was the Phantom Centenary Private Collection, the most complex Bespoke project in Rolls-Royce history. Limited to 25 motor cars and developed over three years, the collection features innovations including 3D marquetry, layered ink printing, 24-carat gold leafing, couture-grade embroidery and a fully hand-painted Starlight Headliner — underscoring the company’s philosophy that technology must serve vision.
Rolls-Royce reported that Cullinan was its most requested model in 2025, followed by Spectre, while demand for luxury lifestyle accessories — including the new Rolls-Royce Chess Set — rose sharply, reflecting broader engagement with the brand’s design language beyond automobiles.
The Middle East & Africa emerged as a strategic cornerstone, hosting major Phantom centenary celebrations, debuting Black Badge Spectre in Dubai, and expanding the marque’s dealer network into Saudi Arabia, Iraq and Egypt. The region continues to lead globally in Bespoke value per motor car.
To support future growth, Rolls-Royce is investing more than £300 million in expanding its Goodwood facility, ensuring capacity for increasingly ambitious Bespoke and Coachbuild projects as the marque enters a new era of personalised luxury.
