News DeskDubai, UAE – Majid Al Futtaim, the region’s leading shopping mall, communities, retail and leisure developer, will launch SOCO, a groundbreaking social entertainment concept, at City Centre Mirdif on 16 January, promising to redefine how families and friends connect through play, food and shared experiences.
Described as a “social jungle,” SOCO combines next-generation gaming with a bold food and beverage offering in a vibrant environment designed to encourage togetherness, friendly competition and memorable moments. The destination features immersive attractions including high-tech bowling, interactive karaoke, AR Darts, multi-sport simulators, supercharged shuffleboard, and the region’s first Racing Bug experience — an innovative motorsport attraction where players control real model cars on a purpose-built track.
Beyond entertainment, SOCO places strong emphasis on social dining. Guests can enjoy globally inspired street food favourites such as burgers, wings, pizzas, tacos, nachos, quesadillas and chicken skewers, complemented by creative beverages including Jungle Sips mocktails, Safari Fusion milkshakes, and Savanna Refreshers. The menu concludes with eye-catching desserts like Tiger Stripes, Pistachio Fondant, and Tiramisu, crafted for both flavour and visual appeal.
a new social gaming destination at City Centre Mirdif. (Image Credit: Supplied)
The venue is designed to keep groups together throughout the experience — from game play to dining — ensuring seamless enjoyment without interruption. Ideal for families, birthday celebrations and social gatherings, SOCO aims to become a key lifestyle destination within the mall.
SOCO forms part of City Centre Mirdif’s new entertainment hub, which will also introduce a children’s immersive play destination later this year and a modern family entertainment centre next year. The initiative reflects Majid Al Futtaim’s ongoing mission to deliver innovative, engaging experiences that create “great moments for everyone, every day.”
