News DeskDubai, UAE – SEE Holding, a global leader in sustainable urban development, has announced the appointment of renowned wellness advocate and author Maye Musk as the Global Voice of The Sustainable City, underscoring a shared commitment to well-being, longevity, and people-focused urban living.
The collaboration reflects The Sustainable City’s vision of sustainability as a holistic way of life—one that prioritizes quality of life, community connection, and long-term human well-being alongside environmental responsibility. Musk’s role will focus on shaping and amplifying global conversations around how cities can better support healthy, balanced lives across generations through thoughtful design and sustainable planning.
Maye Musk first visited The Sustainable City last year, where she experienced its integrated approach to sustainable living. Her engagement with residents and visits to key community facilities, including the SEE Institute and Sanad Village, highlighted the city’s inclusive, people-first model and laid the groundwork for the collaboration.
“The cities we build shape how we live, how we age, and how we connect with one another,” Musk said. “What drew me to The Sustainable City is its calm confidence and its focus on safety, nature, community, and quality of life—something I experienced firsthand during my visits.”
Designed as a blueprint for future-ready communities, The Sustainable City integrates clean energy, food security, sustainable mobility, and circular economy principles with biodiversity, inclusion, and human connection. SEE Holding says the partnership with Musk strengthens the brand’s global outlook and reinforces its commitment to delivering measurable impact and long-term value through human-centric design.
Faris Saeed, Founder and Chairman of SEE Holding, said Musk brings “credibility, clarity, and lived wisdom” to the global sustainability dialogue. “Her voice aligns naturally with our belief that sustainability must translate into real impact, measured not only by performance metrics but by the quality of life our cities enable every day,” he said.
Developed by SEE Holding, The Sustainable City has been recognized as the happiest community in the GCC for three consecutive years and has become a scalable model for sustainable urban development. With projects operational and underway in Sharjah, Abu Dhabi, and Oman, the brand continues to expand into new markets, demonstrating how people-centered sustainability can create resilient, future-ready communities at scale.
