News DeskDubai, UAE – The Petshop, the UAE’s leading specialist pet retailer, has announced a strategic partnership with Mars, expanding access to premium pet nutrition across the country, reflecting a growing shift toward informed, quality-driven pet care.
Through the collaboration, The Petshop will expand its curated portfolio with a broad selection of Mars Petcare brands, bringing globally trusted, research-backed solutions to pet families through both specialty retail and e-commerce.
The partnership introduces a curated selection of Mars Petcare brands spanning everyday nutrition, functional treats, and hygiene solutions. Core nutrition ranges include Sheba, Whiskas, Pedigree, IAMS, Cesar, and Trill, designed to support pets across different life stages and dietary needs.
Complementing these are treat brands such as Dreamies, alongside hygiene solutions including Catsan and Thomas, offering a more complete approach to daily care.
With the UAE pet food market now valued at over AED 367 million and continuing to grow, demand is increasingly shifting toward premium nutrition. This trend is reinforcing the role of specialist retailers with the expertise and scale to guide purchasing decisions and deliver trusted brands consistently.
“For more than fifteen years, we’ve built deep trust and an unmatched footprint in the UAE pet market,” said Amr Hazem Youssef, CEO of The Petshop. “That scale gives us both reach and responsibility. Pet families today expect easier access, stronger availability, and clearer choices from the brands they rely on. Partnering with Mars allows us to leverage our nationwide network, omnichannel presence, and close relationships with pet families to accelerate growth, strengthen category leadership, and set a new benchmark for how pet care brands are distributed, understood, and experienced in the UAE.”
Mars products are backed by the WALTHAM Petcare Science Institute, the company’s world-leading center for animal nutrition and wellbeing research. The company invests in alternative ingredient innovation and sustainable sourcing practices, supported by a Science-Based Targets Initiative (SBTi) approved goal to reduce carbon emissions by 50% by 2030.
“At Mars, we believe that pets make the world a better place,” said Ekaterina Pichugova, General Manager, Gulf, Mars. “This partnership with The Petshop is an exciting expansion of how we bring our trusted Petcare brands to pet families in the UAE. By combining our nearly 90 years of expertise with The Petshop’s local market leadership and omnichannel reach, we’re creating new opportunities to support pet families with the nutrition, education, and care their pets deserve, while continuing to bring more innovative and sustainable choices to the region.”
Specialty retail represents approximately 50% of total pet food sales in the UAE and continues to grow as owners seek expert guidance and educational support. The Petshop’s omnichannel model ensures consistent visibility and execution across physical stores and digital touchpoints, enabling data-driven engagement and seamless consumer journeys.
