News DeskAbu Dhabi, UAE – Al Masaood Automobiles, the authorized distributor of Nissan cars in Abu Dhabi, Al Ain, and the Western region, has witnessed a remarkable surge in customer interest for Nissan Certified Pre-Owned (CPO) vehicles on digital channels. Over the past three months, the company recorded an impressive 18% increase in customer engagement, attributed to the successful implementation of eCommerce strategies, impactful digital campaigns, and customer-centric initiatives.
This surge in interest is particularly pronounced among both the local and expat population segments. Notable statistics indicate that digital leads have grown substantially, with May registering 58%, followed by a steady increase to 68% in June and 73% in July. This upward trajectory aligns with the thriving pre-owned car market in the UAE, where recent reports suggest that three used cars are purchased for every new one.
Bachir Gemayel, Sales & Marketing Director at Al Masaood Automobiles, attributes this success to the company’s innovative strategies and unwavering commitment to meeting evolving customer needs. He stated, “Through a concentrated focus on eCommerce, the execution of result-driven digital campaigns, and our relentless commitment to placing the customer at the forefront of all our activities, we have successfully fostered heightened engagement and delivered an elevated experience that truly resonates with our valued customers.”
Several factors contribute to the growth of the pre-owned car sector, including supply delays in new cars, increased demand for budget-friendly vehicles, and a rising preference for multiple-car ownership among UAE residents. A study by Mordor Intelligence projects the UAE’s used car market to reach USD 32.07 billion by 2027. The convenience of the digital marketplace and accessible financing options for used cars are also significant contributors to this growth.
Al Masaood Automobiles is dedicated to catering to customer needs with precision and care. The company offers attractive financing options and ensures transparency by providing detailed information about the cars, including comprehensive specifications. Customers can enjoy peace of mind with comprehensive warranty and service contracts. Additionally, the renowned Nissan Intelligence Choice (NIC) program offers various benefits and assurances to potential customers.
Recognizing that key decision influencers for customers include factors such as mileage, vehicle condition, accident or repair history, features, fuel efficiency, and safety ratings, Al Masaood Automobiles prioritizes customer satisfaction. By eliminating concerns related to hidden faults, maintenance costs, and safety risks, the company guarantees a seamless purchasing and ownership experience.
Nissan Intelligence Choice Program for Prospective Customers:
Under the globally offered Nissan Intelligence Choice program, Al Masaood Automobiles guarantees the quality and reliability of every certified pre-owned vehicle. These vehicles undergo an exhaustive 167+ point inspection and reconditioning process. Customers can expect:
- A 12-month or 30,000-km warranty
- Extended warranty coverage for both the Gulf Cooperation Council (GCC) and the Mediterranean Region (MED)
- 24-hour roadside assistance for a year
- A one-off five-day car replacement option in case of a major problem
- Full service and inspection prior to delivery
- The Al Masaood Confidence Program, which enhances the car-buying experience with a 15-day exchange period.
Al Masaood Automobiles’ commitment to customer satisfaction and its dedication to delivering high-quality pre-owned Nissan vehicles are driving its success in the Abu Dhabi market. As the pre-owned car sector continues to flourish, the company is well-positioned to meet the growing demand and provide a seamless and transparent car-buying experience for its valued customers.
