News DeskThe Israel Ministry of Tourism (IMOT) has introduced a global initiative in collaboration with Travel Agent Academy to equip travel industry professionals with specialized knowledge about Israel. This program, titled “Israeli Specialist,” is designed to make Israel the preferred Mediterranean destination among travel experts.
The self-learning module consists of five interactive sessions, each followed by a quiz, to provide a comprehensive understanding of Israel’s attractions and offerings. The introductory module covers main sights, cities, hotels, and cultural experiences, while the subsequent four modules delve into specific areas:
• Christian Travel through Israel – General and Faith-Based
• Multigenerational and Heritage Travel in Israel
• Food, Wine, and Culture
• Outdoor Adventure in Israel’s Diverse Landscapes
Travel professionals from the United Arab Emirates can register for this program free of charge, making it an accessible opportunity for industry insiders. The first 40 participants who successfully complete the modules and submit their electronic certificates by September 30, 2023, will receive incentive vouchers from the Israel Ministry of Tourism as an appreciation token.
Ms. Liron Zaslansky, Consul General of the State of Israel in Dubai, emphasized the importance of strengthening ties between Israel and the UAE through tourism. She sees the “Israeli Specialist” program as a platform for UAE travel professionals to explore and promote Israel’s diverse tourism offerings.
The program aims to enhance destination knowledge, affinity, and ownership among travel professionals, ultimately inspiring more visitors from the UAE to choose Israel as a travel destination, according to Ms. Larissa Samoilovich, Director of New Markets Development for the Israel Ministry of Tourism.
In addition to this training initiative, the Israel Ministry of Tourism is actively promoting Israel as a destination for families, experiential travelers, religious pilgrims, and leisure tourists through various activities such as media trips, destination seminars, and collaborations with travel trade and airlines. The ministry remains open to discussions and partnerships as part of its broader promotional efforts in the region. This initiative is expected to enhance Israel’s appeal among both travelers and industry professionals.
