News DeskDubai, UAE – Today, Jabra, a leader in personal sound and hybrid work solutions, unveils two cutting-edge additions to its Elite true wireless earbuds range. The Elite 8 Active, touted as the world’s toughest earbuds, and the Elite 10, offering advanced features for work and leisure, promise users unparalleled durability and a rich Dolby Atmos audio experience.
Elite 8 Active: Durability Redefined
Jabra’s Elite 8 Active sets a new standard for durability and fit, surpassing the requirements of the US Military Standard for Ruggedized Electronics (810H). These earbuds are not just for sports enthusiasts; they are designed to withstand various environmental challenges, including humidity, high temperatures, rain, and altitude. With an IP68 rating, the Elite 8 Active is fully dust and waterproof, even when submerged up to 1.5m.
The earbuds are crafted with Jabra ShakeGrip™ technology, ensuring a secure fit during intense activities. Despite their rugged build, they don’t compromise on sound quality, featuring Dolby Audio for lifelike, clear sound. The Adaptive Hybrid Active Noise Cancellation (ANC) automatically adjusts to the surroundings, and Wind Neutralizing HearThrough™ technology maintains awareness without sacrificing sound quality.
The Elite 8 Active also excels in call quality, with 6-mic call technology, wind noise protection, and smartwatch connectivity. With a battery life of up to 8 hours (32 hours with the case), these earbuds are ideal for both work and workouts.
Elite 10: Immersive Dolby Atmos Experience
Jabra’s Elite 10 stands as the brand’s most advanced earbuds, tailored for an exceptional Dolby Atmos audio experience. These true wireless earbuds support Dolby Head Tracking, engaging listeners by keeping them at the center of the soundstage as they move their heads, creating a natural sound experience for Dolby Atmos and stereo content.
Advanced Active Noise CancellationTM in the Elite 10 auto-adjusts to the surrounding environment, ensuring optimal noise reduction. The design, inspired by learnings from previous models, incorporates Jabra ComfortFit technology for a natural, airy fit, minimizing ear pressure and fatigue during all-day use.
With 6-mic call technology, wireless charging compatibility, and a pocket-friendly cradle, the Elite 10 is designed for comfort and convenience. Boasting a 6-hour battery life (27 hours with the case), these earbuds offer a seamless experience for calls, music, and entertainment.
Calum MacDougall, Senior Vice President at Jabra, emphasized the brand’s commitment to meeting user needs, stating, “For Elite 10, we focused on comfort and calls and music performance to meet the need for all-day use from music to meetings. For Elite 8 Active, we meet the need for users to be confident to use their earbuds, wherever they are, from work to work-out.”
Javier Foncillas, VP of Commercial Partnerships & Global Sales at Dolby Laboratories, praised the collaboration, saying, “The combination of the new hero Elite range together with Dolby’s latest audio innovations like Dolby Head Tracking and Dolby Audio are a perfect match.”
The Elite 8 Active is priced at AED 699/SAR 749 and will be available in caramel, navy, black, and dark grey starting August 2023. The Elite 10, priced at AED 849/SAR 899, will be available in Cream, Cocoa, Titanium Black, Gloss Black, and Matte Black from September 2023. For more information, visit www.jabra.com/elite-8-active and www.jabra.com/elite-10.
