News DeskDubai, UAE – Gulf Marketing Group (GMG) has made a significant impact at Gulfood 2024, showcasing their commitment to innovation and growth in the food sector. Collaborating with the American University in Dubai (AUD), GMG has debuted a state-of-the-art stand designed by AUD students, reflecting their dedication to empowering the next generation.
The stand features GMG’s flagship brand “Farm Fresh,” leading the snacking category with a focus on healthier options, reshaping traditional perceptions of snacks. Additionally, GMG has introduced their latest brands, including “La Invitada,” a fusion Tex-Mex brand, and “AL SERR,” offering a range of spices, sauces, and condiments.
Mohammad A Baker, Deputy Chairman and CEO of GMG, emphasized Gulfood as a strategic platform for unveiling cutting-edge products and fostering strategic partnerships. He highlighted GMG’s innovative spirit and commitment to the region’s bustling food sector.
GMG’s presence at Gulfood aligns with their support for the UAE’s food security strategy, emphasizing their ‘Farm to Fork’ approach to ensure quality and traceability throughout the food consumption chain.
Roy Nasrallah, Vice President – Marketing at GMG, highlighted the company’s consumer-centric approach and focus on pioneering innovation. He announced the launch of ‘Shnax’ under the Farm Fresh brand, marking a dynamic shift towards healthier and engaging snacking options.
Gulfood 2024, running from February 19 to 23, serves as an ideal platform for GMG to showcase its unique value proposition, expanded portfolio, and strategic partnerships, embodying the company’s commitment to growth and excellence in the region’s food sector.
