News DeskDubai, UAE – Basma Chaieri, hailing from Tangier, Morocco, has emerged as a trailblazer in the realm of sustainable luxury with her brand, Etika Jewels®. Inspired by the strength of contemporary women, Basma’s journey from a background in International Business and a career in the digital industry to becoming a certified diamond grader underscores her commitment to expertise and innovation.
Etika Jewels® epitomizes Basma’s vision of merging professional excellence with personal values, offering a range of consciously crafted jewelry that empowers women to feel confident and beautiful. With a focus on lab-grown diamonds and ethical practices, the brand sets new standards in the industry.
In a significant move towards social impact, Etika Jewels® has partnered with Gulf for Good, pledging a portion of sales to support initiatives like Child Rescue Nepal’s Safe in School project, demonstrating a commitment to combating child trafficking and abuse.
Moreover, Basma’s collaboration with Diamond Foundry has introduced carbon-neutral lab-grown diamonds, marking a milestone in sustainability and ethical standards within the diamond trade.
Etika Jewels® not only redefines luxury but also serves as a platform for empowerment and social responsibility, embodying values of confidence, inclusivity, and positive change.
