News DeskSan Francisco, CA – The United States is set to catch cricket fever once again as the second season of Major League Cricket (MLC) is scheduled to commence in July 2024. The league promises to deliver another thrilling round of domestic T20 action, featuring international cricket superstars like Rashid Khan, Faf du Plessis, and Sunil Narine, who are all gearing up to return for the much-anticipated season.
The inaugural season of MLC in 2023 marked a significant turning point for American cricket, showcasing world-class talent and domestic players across 19 matches, culminating in MI New York securing the championship title. The final saw a packed Grand Prairie Cricket Stadium, highlighting the growing popularity of the sport in the nation.
In a landmark move, MLC has partnered with Cognizant (Nasdaq: CTSH), making the professional services giant the first-ever title sponsor of America’s premier professional cricket championship. The collaboration kicks off with the 2024 season, starting on July 4, and is set to bolster the league’s growth and cricket’s burgeoning presence in the U.S.
Vijay Srinivasan, co-founder of Major League Cricket, expressed excitement about the partnership with Cognizant, emphasizing its potential to foster the sport’s expansion in the country. Ravi Kumar S, CEO of Cognizant, echoed this sentiment, highlighting the sponsorship’s role in community outreach and promoting inclusivity in sports and technology.
Cognizant’s commitment to MLC enhances its extensive sports sponsorship portfolio, which includes associations with the PGA, LPGA, Aston Martin Formula 1 team, SailGP, and the English Football Association. These sponsorships reflect the company’s dedication to connecting sports and technology and advancing diversity and inclusion.
The 2024 MLC season is set to return to the Grand Prairie Cricket Stadium and will expand to additional venues, with further details to be announced in the near future. Fans and enthusiasts eagerly await the next chapter in America’s cricket story, as the sport continues to capture hearts and imaginations across the country.
