News DeskDubai, UAE – Versuni, under its renowned Philips brand, is revolutionizing the home appliance industry with cutting-edge digital technologies. This Ramadan, Philips is set to enhance culinary experiences across the Middle East with a campaign that marries the fast pace of modern life with the traditions of healthy cooking and convenience.
The campaign features four state-of-the-art Philips kitchen appliances, including the Airfryer Combi 7000 Series XXL, the All-in-One Cooker HD2151, the Kitchen Machine Series 7000, and the Flip & Juice High-speed blender. These appliances are designed to support the fasting periods of Ramadan, promising ease of use and delicious results.
In a move to integrate smart technology into everyday life, Philips has also introduced HomeID, an innovative app that consolidates control of Philips home devices. HomeID offers a seamless connection to kitchen and coffee machines, providing access to a wealth of recipes and a community of culinary enthusiasts.
May Buhaisi, Versuni’s Middle East Marketing Lead, emphasized the alignment of Philips’ appliances with the spirit of Ramadan, stating, “Philips home appliances are uniquely suited to add convenience, speed, and great taste to the traditions of cooking during Ramadan.” She highlighted the ‘Cooking Happiness This Ramadan with Philips’ campaign, which focuses on the joy of cooking and the creation of cherished memories during the holy month.
The campaign kicked off with VIP events across major outlets in the GCC and Jordan, featuring chef events and live product demonstrations. Influencers from the region joined the events, sharing their experiences with Philips’ Ramadan Kitchen appliances.
Philips’ ‘Cooking Happiness This Ramadan’ campaign is set to bring innovation and joy to kitchens throughout the MENA region, with products available at www.philips.ae.
