Dubai, UAE – The fifth edition of the renowned Big Bad Wolf Books, touted as the world’s largest book sale, has captured the hearts of book enthusiasts in Dubai. With an extensive collection boasting over two million books, the event offers up to 75% discounts across various genres, including bestsellers, children’s stories, business reads, and a rich array of Arabic literature.
Located at Sound Stage 2, Dubai Studio City, the event has been open to the public since its inauguration and will continue until March 10, 2024. The initiative aims to make quality literature more accessible, nurturing a lifelong love for reading while fostering positive community changes.
According to an independent report by Mapper360, discussions surrounding the benefits of reading have surged by 7% among UAE citizens, underscoring the event’s significant impact on promoting literacy and intellectual engagement. This rise in dialogue highlights the pivotal role the Big Bad Wolf Book Sale plays in encouraging more individuals to embrace reading habits, particularly during the National Reading Month.
To enhance the shopping experience, visitors can avail themselves of various promotional offers, including discounts of AED 15 on purchases exceeding AED 300, AED 35 off on transactions over AED 500, and a special AED 50 discount for returning customers spending at least AED 350 in a single receipt.
Adding to the excitement, attendees have the opportunity to participate in two thrilling contests – The Book Haul and Share & Win Bookmarks. By sharing creative videos or photos of their sale experiences on social media platforms with the hashtag #BBWDUBAI2024 and fulfilling specific criteria, participants stand a chance to win a trolley full of books or Big Bad Wolf themed bookmarks.
Andrew Yap, Co-Founder of Big Bad Wolf Books, expressed his enthusiasm for the event, emphasizing its ability to unite people and ignite inspiration and creativity through literature. “Each book sale brings us fresh evidence of how books can bring people together,” Yap remarked, inviting more individuals to explore the diverse offerings at the sale.
As the sale approaches its final days, book enthusiasts are encouraged to seize the opportunity to connect with fellow readers, participate in discussions, and avail themselves of remarkable discounts. For more information on the event and contest entry guidelines, interested individuals can visit the Big Bad Wolf Books website.
Don’t miss out on the last chance to immerse yourself in a world of stories at the Big Bad Wolf Book Sale. Happy book hunting!