News DeskDubai, UAE – Landmark Leisure, the entertainment division of the Landmark Group, is thrilled to announce the return of its successful Corporate Social Responsibility (CSR) program, “Share the Toy”. The campaign, in collaboration with Emirates Red Crescent, aims to instill the values of kindness and generosity in children from an early age.
Following the success of last year’s drive, which saw over 20,000 toys donated, the campaign reaffirms Landmark Leisure’s commitment to community welfare. Landmark Leisure, a prominent player in the Family Entertainment Centre industry, operates 43 stores in the Gulf Cooperation Council and 36 stores in India.
Silvio Liedtke, Chief Executive Officer of Landmark Leisure, GCC & India, expressed his enthusiasm about the campaign’s return. “At Landmark Leisure, we are dedicated to creating meaningful experiences and positively contributing to society. The ‘Share the Toy’ campaign reflects our fundamental values of kindness and giving. We were thrilled by the generous contributions made by our visitors last year, and we hope this year’s campaign will be just as successful. We are excited to work with Emirates Red Crescent and invite everyone to support this heartwarming initiative.”
The campaign encourages families to donate toys, which will then be given to underprivileged children. This act of giving teaches children the importance of empathy and compassion, showing them that a simple gesture can brighten someone else’s day. The campaign not only benefits the recipients of the donated toys but also fosters a sense of pride and fulfillment in the young donors, knowing that they have made a difference in someone else’s life.
Families can participate by bringing their toys and placing them in designated collection boxes located at stores throughout Dubai. In return, children can enjoy a fun-filled day exploring a range of attractions, including Big Rides, kid-friendly rides, video games, Play Area, and VR experiences.
